Director Marketing Communications
Ooredoo - Kuwait
Total des années d'expérience :10 years, 3 Mois
-Budgets and allocates resources for communication programs that align with market research findings.
-Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
-Creating and managing all marketing materials and collateral in line with brand direction.
-Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation.
-Tracking effectiveness of various campaigns and course correcting as required.
-Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets.
-Leading the planning and implementation of PR and initiatives related to the brand.
-Use Brand Initiatives to increase TOM and Brand Equity and Increase Brand Presence Vs. Product Presence on the Digital space.
-Dealing with other governmental organizations to be aligned with management's vision.
-Develop new strategic digital approach and opportunity to increase visibility among competitors.
-Build strategic relationships and partner with key industry players, agencies and vendors.
-Evaluate End to end customer experience across multiple channels and customer touch points to optimize user experience.
-Build and design new creative growth strategies and lead ANA project/digital initiatives for both prepaid and postpaid through digital marketing campaigns from concept to execution.
-Lead entire advertising and communication stack holders to ensure all Ooredoo’s external communications and advertising meet commercial and corporate strategic objectives.
-Enhance competitive market performance within agreed deadlines, standards and budgets. Leveraging on Ooredoo Digital Media Tools: ( Find - Buy - Use) to enhance customer journey.
-Use Brand Initiatives to increase TOM and Brand Equity and Increase Brand Presence Vs. Product Presence on the Digital space.
-Work to improve employee performance through personal coaching and identifying training and development needs.
-Dealing with other governmental organizations to be aligned with management's vision.
-Briefing agencies on new products /services to come up with new concepts and artwork that answers the products brief and deliver all marketing and business KPIs.
-Creating milestones and KPIs for campaigns to measure the level of success and awareness among the target audience.
-Creating a direction for the products team and the management to ensure that the direction is aligned with the company's goals.
-Creating pre and post launch campaign analysis, both online and offline to monitor the campaign's performance.
-Ensuring proper communication inside branches by maximising the visibitliy of collaterals and branches requirements which will help in assisting our front line employees in selling the product and achieving their targets.
-liaising with the marketing team and other stakeholders within the organization to have an easy and smooth launch of products, campaigns, and events.
-Ensuring that all departments are aligned with the same level of product knowledge by conducting training sessions and focus groups.
-Creating media plans as per the budget allocated for each campaign whether its ATL or BTL to serve the campaigns objective.
-Seizing new digital opportunities for advertising across social media figures, blogs, apps and local websites for brand growth and exposure that are ATL and BTL marketing collaterals including all the channels we are present on.
-Managing to have new digital opportunities for advertising across social media figures, blogs, apps and local websites.
-Plan and deliver all types of campaigns and promotions whether they are above the line (ATL) or below the line (BTL)
-Ensure all Ooredoo’s internal and external communications meet commercial and corporate strategic objectives.
-Assist my line manager in conducting an advertising process in terms of KPIs, deliverables and agencies objectives.
-Enhance competitive market performance within agreed deadlines, standards and budgets.channels we are present on.
-Managing to have new digital opportunities for advertising across social media figures, blogs, apps and local websites.
-Leading a team of social media Coordinators to maintain the workflow in the department.
-Formulating and executing short-term and long-term plans for our clients
-Scheduling and posting on client’s social media platforms: Editing videos, preparing media and creative plans for advertisements and competitions.
-Leading the rebranding of Ooredoo from social media perspective and spearheading a crisis management team for Ooredoo’s social media channels.
-Setting up rebranding strategies and adding inputs on crisis management plans.
-Monitoring social media with weekly and monthly status reports on client and competition activity.
-Training social media employees at Ooredoo in tactics and strategies to handle customers and negative comments on social media outlets.
CLIENTS: VIVA Telecom, Regency Hotel, Mada Internet and Ooredoo
-Maintain Client Social Media accounts; Scheduling and posting for clients on social media
Platforms.
-Preparing monthly and weekly reports, editing videos, preparing media and
creative plans for advertisement and competitions. Plus following up with the client and
attend meetings on a regular basis.
-Assisted in leading the rebranding of Ooredoo (from Wataniya Telecom) in May 2014.
-This entailed assisting in setting up rebranding strategy, leading the rebranding action plan,
and adding input on crisis management plans.
-Creating and spearheading a crisis management team for Ooredoo’s social media channels,
following the layoffs crisis in September 2014. This included monitoring social media,
formulating short-term and long-term plans, and following up with application.
-Trained social media employees at Ooredoo in tactics and strategies to handle customers
and negative comments on social media outlets.
Related courses: • New Product Development • Professional Selling • E-Marketing • Marketing Planning and Research • Customer Relations and Consumers Behavior
