Regional Sales Manager
General Trading Company- Olayan Group
Total years of experience :28 years, 4 Months
Direct Regional Sales in order to achieve Reg. targets.
Leadership role within the region
Forecasting and Budgeting
Opportunities Study.
Increase Sales and Distribution
Improve Brand / Product availability and visibility in the market place
Sales Team training & motivating.
Plan, forecast and set Sales Targets.
Lead, manage, direct and control sales team.
Enhance customers relations.
Study business opportunities.
Planning and implementing Regional Sales activities in line with company objectives
Increase Volumes, Revenues and Gross profits
Increase horizontal and vertical depth of distribution
Organize various in-store activities
Key Account Customer management and relationship
Train and motivate sales personnel
Increase market share of brands
Increase brand visibility in market place
Increase Sales and Distribution
Key Account Management
Trade Marketing and In-Store Promotions
Manage credit customers and control outstanding
Improve Brand / Product availability and visibility in the market place
Manage Sales force of 35 personnel
Co-Ordinate with Head Office
Implement Regional Sales and Marketing activities as per the directions from National Sales Management
Forecasting and Budgeting
Liaison Officer between regional offices and personnel department upon all matters related to staff, vacations, transfers, vehicles etc
Control / Monitor overheads and trade spends against budgets
Setting up Key account schemes for wholesalers and retailers
Evaluation of Brand / Product movement
Sales and market trend analysis
Planning of trade promotions and consumer promotions
Post promotional analysis
Operationally organize In-Store promotions
Evaluation of Key accounts and other top customers
Set Up monthly regional targets
Planning truck hiring from third party, controlling and monitoring efficiently and effectively all transportation of finished goods from factory to regional warehouses, sales depots and customers
Planning minimum and maximum stock levels in regional warehouses and liaise with factory
