Head of Marketing
Bayut KSA
Total years of experience :14 years, 8 Months
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created innovative strategies to drive customer engagement.
• Devised marketing plans and strategies.
• Lead a team of marketing professionals, offering mentoring, and coaching to build knowledge and skills.
• Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
• Developed and recommended product positioning, pricing strategy, branding strategy, and growth marketing initiatives to produce highest possible long-term market share.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Redesigned user experience, site functionality and online merchandising to improve customer journey and achieve growth.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Increased market awareness and penetration through development of creative collateral.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Produced media kits to showcase key marketing analytics and demographics for sales presentations.
• Coordinated with creative team, designers, and editorial team on marketing materials to generate dynamic marketing content and communication tools for promotional campaigns.
• Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
• Coordinated with HR department to improve work environment and improve talent acquisition processes.
• Managed annual marketing budget more than 24 million SAR.
• Planned and executed events and marketing programs to increase qualified leads, increase brand awareness and improve project and brand image and perception.
• Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
• Developed creative presentations, trend reports, company profiles, kitted assets, financial studies, and product data sheets.
• Developed and presented marketing plans, analytics and reports to CEO and shareholders.
• Planned and implemented CRM software.
• Planned and implemented File management and sharing software.
• Upgraded brand identity and guidelines.
• Launched the company's operations and sales in Saudi Arabia and managed to generate profit from the first year of operation.
• Established and trained sales team, delivery team, installation team and customer service team.
• Spearheaded market research to identify branding opportunities and strategies to launch company's products in Saudi Arabia and create loyal customer base.
• Planed, executed, and monitored performance of campaigns to boost brand awareness and profitability.
• Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
• Collaborated with designers and editorial team on marketing materials.
• Increased company revenue by 59% in six years through aggressive new market strategies.
• Coordinated and implemented effective training for over than thirty sales professionals to improve sales processes.
• Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
• Built and strengthened productive and valuable industry partnerships to drive interest, engagement, and revenue stream development.
• Worked closely with organizational leadership, including board of directors, to strategically affect direction of operations.
• Collected and interpreted key metrics to determine which programs met desired outcomes or required further streamlining for success.
• Manage teams of more than 20 professionals focused on sales process, delivery, and marketing initiatives.
• Established new customer service and problem resolution processes to improve client satisfaction rates.