Marketing Executive
Ferrari World Abu Dhabi
مجموع سنوات الخبرة :15 years, 8 أشهر
My primary role is to manage the creative design requests and ensure the in-house designers time is scheduled accordingly based on key deadlines from all departments. I play a key role in guiding the creative direction in-park and alongside the marketing manager ensure the company exceeds its high creative output. I also work closely with an external agency to ensure smooth delivery of all external campaigns and larger projects from concept development, roll out and to final delivery in-park.
We are the main advertising agency managing Batelco, the Kingdoms leading telecommunications provider. O2 provide Batelco with all their creative and strategic solutions for their marketing activities. My role is to ensure all client requirements are achieved on time and on budget. Managing the client and the creative team from conceptualization to production and media through multiple ATL & BTL campaigns.
One of Bahrain’s local agencies, I have enhanced my knowledge of working in a Bahraini and multicultural environment. Working with clients such as Bahrain Olympic Committee (BOC), American Express and Elevation Burger has allowed me to utilize my skills and talents in executing brand strategy, marketing and production.
The role encompasses various roles spanning from project management, business development, copywriting and strategic direction to effectively ensure all clients are given the best guidance with their new brands.
Key skills:
• Project management: planning, managing, reporting, and debriefing multiple projects
• English Writing Skills: Copywriting & editing support
• Strategic Support: brand strategy, development & planning
• Relationship management: building & maintaining strong client relationships
• Resource control: managing team members, partners, designers and suppliers
• Budget control: ensuring financial responsibility of projects
• Time control: managing project hours ensuring deadlines are met
Bahrain’s leading boutique branding consultancy, I learnt skills such as intercultural branding, working with high profile clients and overseeing their projects. Many of the projects were managed from strategy and design to production and roll out.
I was given the responsibility to manage high profiles clients and large corporations from various sectors including banking, telecoms, automotive, governmental and industrial sectors. Beginning my career as project support I also worked in the digital team. This allowed me to utilize my project management skills to plan and execute online projects and various company websites.
Key Skills:
• Project management: planning, managing, reporting, and debriefing multiple projects
• English Writing Skills: Copywriting & editing support
• Strategic Support: brand strategy, development & planning
• Digital experience: online campaign development, strategic planning & executions
• Relationship management: building & maintaining strong client relationships
• Resource control: managing team members, partners, designers and suppliers
• Budget control: ensuring financial responsibility of projects
• Time control: managing project hours ensuring deadlines are met
• Other: various responsibilities in PR, events, photoshoots, production and media placement
Key Clients:
VIVA (STC)
Economic Development Board (EDB)
Bahrain Islamic Bank (BISB)
CityScape
E.K.Kanoo
Other Clients: Ithmaar Development Company, Dilmunia, Big 5 (DMG events, Dubai), First Bahrain, Diyar Al Muharraq, Bahrain International Garden Show (BIGS), Kuwait Financial House (KFH), Earth, Kulacom, Al Saad Power Projects.
Digital Clients: HRH Prince Alwaleed Bin Talal’s private website, his charity organization Foundations and his company Kingdom Holding Company, VIVA, TRA (Telecommunications Regulatory Authority)
As part of my University degree, I worked on a 7 week work placement program. In my time I spent it at an advertising agency in Glasgow, Scotland and learnt in more depth the industry and how a real agency worked.
Working under the direction of the Managing Director my duties included - Market research, developing marketing presentation, managing services promotion for new business, Data Management, Public Relations including talking to National Newspapers.
I involved myself in every aspect of the placement and undertook all jobs that were handed to me as to learn as much as i could. In the is time I saw the real workplace, real projects and real timelines.
Over the course of 4 years I studied a range of subjects including: Globalization Professional Skills Finance People and management Communication industries and principles Marketing Organizational Behavior Advertising communication PR Web Design Corporate Communication Strategy Technology and Culture Intercultural Communication International Marketing In my 4th and final year I completed a personal dissertation focusing on Saudi Arabia. This allowed me to help understand a different culture and learn about the various social and economic factors that have affected the country. My 4 years gave me a understanding of various aspects of the industry and provided me with a wide understanding so that i can easily adapt into different markets.
This 1 year course was a introductory course into the world of advertising and PR. I learnt the basics of advertising and PR and learnt the different aspects of how these work in the real world. For advertising I learnt all the different areas and methods of communication that can be used and the differences between them. For PR I completed a number of courses which taught me how to write press releases and how to deal with PR strategies and methodologies.