Brand Marketing & VM Manager
Alshaya
مجموع سنوات الخبرة :24 years, 4 أشهر
• Built-up company from conception
• Involved in all dept of the company to ensure a successful market transition
• Developed marketing plans for our client and executed them
• Created & executed branding strategies
• Developed & organized exhibitions focus on specific themes
• Developed PR strategies and implemented them for clients
• Developed CSR strategies to help boost client’s community involvements
• Created new innovative business ideas for the company which resulted in added revenue
• In charge of evaluating and decision-making on various concerns with senior management
• Conduct routine research & surveys to make sure our services are met with a continuously changing market and market trends.
• Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content to help promote the company
• Maintained communication with management to ensure marketing activities are aligned with business goals.
• Dealt with day-to-day company and subsidiaries marketing needs
• Monitored local and regional competition
• Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content.
• Defined and evaluated product marketing collateral, programs, and analyses.
• Dealt directly with suppliers, media and other marketing resources.
• Tracked, projected, and reported both advertising and circulation-based marketing programs.
• Maintained communication with management to ensure marketing activities aligned with business goals.
• Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.
• Planned and led execution of the company’s official website.
• Organized and directed different press conferences, employee events, seminars and exhibitions.
• Conducted quarterly Competitors Market research
• Liaised marketing efforts with our global offices in Iraq, Dubai, India & Sudan
• Planned and executed clients marketing and advertising campaigns.
• Monitored and analyzed clients competitors advertising campaigns and activities.
• Provided clients with budget recommendation for advertisement spending and related forecasted sales results.
• Prepared and presented bi-yearly the achievements of clients advertising campaigns.
• Accounts managed were: KMEFIC, Commercial Bank of Kuwait, The Athlete's Foot, Bahrah Trading Co., Canon, Al-Sayer Electronics, Al-Sayer Travel, Emporium, Public Warehousing Company, Al-Sayer Soft Drinks Factory, United Marketing Co., Arabian Beverage Co., Flex Health Club, The Airport Mall, Pitman Training Center and others.
• Earned letters of appreciation from the Commercial Bank of Kuwait on outstanding PR event management.
• Achieved employee of the month 3 times during the last two years.
• Office management and organization.
• Handle various PR activities related to agency’s clients.
• Various client pitching and job handling (Al-Tamdeen Real Estate, Wataniyah Telecom).
• Managed and supervised all in-going and out-going jobs from the art department.
• Assisted on PR activities related to particular clients
• Supervised and updated agency Photo Library