marketing and communication director
Al Futtaim Group
Total des années d'expérience :17 years, 0 Mois
Building solid relationships with customers, vendors and distributors, as well as sales and marketing teams.
•Developing in-depth knowledge of company oferings to identify profitable business opportunities.
•Directing marketing eforts by presenting market research to marketing directors and suggesting strategies to expand market research.
•Assessing marketing and sales as well as supplier and vendor operations and recommending improvements as needed.
•Market studies and analyses accordingly preparing business plan and present it to the marketing team.
•Preparing all documentation required for requests for proposals (RFPs).
•Researching emerging trends and recommending new company oferings to satisfy customers' needs.
•Developing and managing strategic partnerships to grow business.
•Presenting business or marketing opportunities to company executives and management.
•Selecting automation software and software platforms that best meet company needs.
Mandated Manager of a Multi Luxury brands portfolio, including:
•The luxury retail brands Lancel, MCM, Scuderia Ferrari, and Wolford, heading a team of 35 experienced professionals across the Group's store network.
•Crown Plaza's Hotel took care of the Social media pages Instagram and Facebook
•Making SWOT analyses and taking actions according to the results.
•Generated ROI reports and sales analyses reports
•Negotiating locally and internationally with the Suppliers purchasing power of eliminating terms that are not approved by my company.
•Analyzing the brands and current strategies and highlighting areas of weaknesses or conflicting messages
•Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
•Developing relationships with key media to secure and grow media coverage both online and ofline.
•Preparing yearly marketing calendar as per the given budget
•Detail and customer oriented with good multitasking and organizational ability
•Built and executed social media strategies through competitive research, platform.
•Generated, edited, published, and shared daily content on Instagram Facebook (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
•Set up and optimize company pages within each platform to increase the visibility of company's social content.
•Moderated all user-generated content in line with the moderation policy for each community/country.
•Established performance targets, measurements specifications, cost and price parameters and sales estimates. Defined and oversaw marketing, advertising and promotion activities to ensure.
•Consistency with product line strategy; measured and reported performance of related campaigns based on ROI and KPIs objectives.
•Other duties included: monitoring of visual merchandising, Social Media marketing and PR, inventories management, recruitment of new staf, employees' rotation shift management.
Close collaborator to Board of directors' and Head of marketing and sales on a number of marketing activities and administrative duties, ensuring final product strictly adheres to management's guidelines and deadlines are met.
•Contributed to new products' launch campaigns by creating marketing and promotional material; adjusting company's brands/products brochure according to senior management strategic view.
•Assisting Head of Marketing in scheduling and organizing all promotional activities.
•Acted as coordinator for all corporate events and promotional activities; fronting meetings with both Internal and external stakeholders, with commercial and business partners.
•Compiled marketing documentation for Board of Directors including sales, stores and products performance, business lines financial snapshots, and feedback on promotional material.
administrative duties and streamlined recruitment processes.
•Launched a new process including comprehensive daily logistics and sales reports for senior management, aimed at enhancing transparency and monitoring of operations.
•Supported HR department by conducting screening interviews and selecting candidates.
•Handled complex clients queries and ensured high standard of customers' satisfaction
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