نافين Sudhakaran

• Responsible for Business Development and Marketing of All VagoEComm Products
• Gather Client Requirements and Accurately convey to Development Team
• Customer Acquisition, Client Support, Client Retention. Communicating new Product developments to prospective clients
• Input to Management for New Product Development, Market Feasibility Study, POC Development, Demos and Presentations etc.
• Overseeing the Development of all marketing literature including Social Media Management, Website development and Digital Marketing

Strategic Responsibilities

* Develop and implement a comprehensive strategy, Department Budget, business plan for brand management and sales of Renault Trucks in Oman

* Established both monthly and annual sales objectives for the brand in line with Company’s overall sales targets.

* Consolidate and refine the overall budget for the brand, and enforce its implementation

Functional Responsibilities

Sales Operations

* Set sales targets and direct sales operations so that agreed targets and objectives for the brand, locations and sales channels are achieved.

* Monitor sales process (aspects such as customer contact and reception, clarification of need, identification of prospect, follow-up on initial contact, final closure of sale and quality of sales documentation) to ensure quality in the entire process.

* Support the GM in reporting to the GGM, the Brand sales performance.

* Establish and ensure the implementation of pricing and stocking policies which will achieve the profitability objectives of the brand.

* Conduct regular showroom visits to ensure the highest levels quality of showroom performance, management, staffing-levels, customer service, cleanliness and overall look and feel; ensure it is in line with the Principal requirements.

* Ensure effective sharing of best practices and knowledge within the sales function and across the different branches.

Logistics Management

* Supervise the product executive in managing end-to-end logistics processes, in coordination with the Logistics and Warehouse functions at the corporate, ensuring continued visibility on shipments and accurate and timely distribution to showrooms.

* Ensure optimal levels of stock at all times to both minimize stock-outs and excess stock

Marketing

* Develop and implement marketing plans and campaigns for the brand to support the sales objectives effectively in line with the guidelines of the Corporate Marketing & Communications as well as the brand guidelines of the Principal.

Principal Liaison

* Establish and maintain strong working relationships with Principal, ensuring that the brand operates within specified brand-specific requirements and standards, as well as ensuring compliance with any business performance reporting requirements

Showroom Management

* Oversee new premises projects from design to store execution and opening as per brand specification/ image.

* Oversee the implementation of customer service standards in the showroom, and ensure customer satisfaction and efficient handling of complaints; highlight any issues and make recommendations to the GM with the current mode of operations and the potential impact on efficiency / effectiveness

People Development

* Provide leadership and direction to subordinates towards the achievement of goals and objectives.

* Guide and motivate subordinates to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.

* Identify, manage and ensure product specific functional training is administered for the employees within the brand sales function.

 Sales, Marketing and Operations Head for lifestyle brands - Yamaha and BRP, including Sales, Parts and after sales.
 Responsible for Product and Marketing management of the entire product portfolio of the Brands.
 Responsible for entire Logistics of all products including primary ordering, shipping, sales process, PDI and release of vehicle to customer.
- Coordinating with principles, business negotiations and stock ordering and management.
 Market Research for new product additions to Company.
 Planning, Managing, analysing and evaluating; sales, marketing, retail merchandising, promotions, space management, retail management, competitor, market share etc.
 Plan and execute events, marketing initiatives, media interactions, advertising agency briefs, PR initiatives, internal communication initiatives to boost sales and profitability.
 Developing, monitoring and adhering to yearly budgets to ensure profitability and bottom line of both businesses.
 Recruiting, training, controlling attrition, motivating manpower of sales, parts and service department.
 Implementing operating standards in retail through audits, customer feedback programs, customer relationships programs, staff training, staff appraisal and ISO audit process and procedures.
 Parts and After Sales management for both brands
 Implementation and review for KPI’s for Sales, parts and After Sales departments
 Manage and maintain all online, digital and non-digital Marketing activities for the Brands in the country

 Coordinating with principles in all negotiations and interactions.
 Coordinate between front line sales and Service department.
 Developing marketing/communication strategies, making presentations to existing/potential clients, organizing, conducting campaigns, participating and sponsoring events such as Press Conferences through excellent working relationship for maximum media coverage, road shows, exhibitions, cultural programs to promote Graphic as a brand and its products.
 Sales Manager for Dealer and Print Mart SBU & project leader for product and marketing launches, new product introductions, carrying out market studies, developing pricing and positioning strategies, identifying pricing opportunities.
 Handling recruitment procedures, giving training support to sales team.
 Serving as key contact with advertising agencies for the brand across the country.
 Preparing annual marketing budget, monitoring and controlling purchase costs effectively and controlling sales expenses budget.

 As head of retail division managed sales and distribution of liquor through five retail outlets in Oman; also supervised duty free sales to all embassies in Muscat.
 Planned, executed and evaluated all sales, retail merchandising, promotions, space management and marketing strategies in retail, and established operating standards through audits, mystery customer programs, customers feedback program, customer relationships programs, customer education programs and service management; monitored competitor activity and market share through tracking and analysis.
 Recruited, trained, retained, motivated and control manpower at all the retail outlets.
 Managed and supervised projects in respect of installation, training, implementation, utilization of Microsoft Retail management system (MRMS) and new e-POS systems.
 Coordinated the performance of outlets and enabled relocation when necessary.
 Conduct Events and outdoor activities to increase Brand awareness and increase sales.

 Worked as district sales in-charge of distribution and sales of prepaid products
 Sale of Prepaid products of Reliance Infocomm i.e. Cellular Handsets and Recharge vouchers.
 Marketing activities related to prepaid products, Retailer relationship and Retail Management
 Enhancing retail visibility of the products. Conducting activities in the market to generate prospects.
 Customer Relationship and Handling customer complaints related to prepaid products.
 Manpower recruitment, training, retention, motivation and control of the distributor staff, fixing the routes to be followed for distribution to attain maximum coverage for all products.
 Supply chain Management of all Prepaid products from the company to the end customer.