Trade Marketing Associate
SONY
Total years of experience :4 years, 2 Months
Currently working in SONY for Marketing Dept. as Trade Marketing Associate: Duration: Jan 27 2011 to Till Date
SONY India Pvt Ltd as Asst Territory Incharge for sales: Duration: May 21 2008 to Jan 25 2011
handling Karnataka and Goa Region
COMPANY PROFILE:
One of the most recognized brand names in the world today, Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 15 years Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country's foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.
With brands names such as BRAVIA, BRAVIA Theatre, Cyber-shot' Handycam®, VAIO, Tablet, Walkman®, Xplod, Memory Stick(TM)' PlayStation®. Sony has established it self as a value leader across its various product categories of Audio/Visual Entertainment products, Information and Communications' Recording Media, Business and Professional products.
In India, Sony has its footprint across all major towns and cities through a distribution network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations. Manned by customer friendly and informed sales persons, Sony's exclusive stores 'Sony Center' are fast becoming the most visible face of the company in India.
Educational qualifications & details: COURSE INSTITUTION/UNIVERSITY DURATION/YEAR MBA Siddhartha Institute /TU 2 years / 2006-08
S.S.L.C ( class x) SIDDHARTHA INSTITUTIONS 1996- 1999 Skills Domains SALES AND MARKETING Area of expertise CHANNEL SALES (HANDLING DEALERS AND DISTRIBTORS) TRADE MARKETING Technical info: Operating Systems Windows 98/2000. Tools & Packages MS-Office 2003/07, ( EXCEL, PPT, WORD, ACCESS, SAP (SALES & DIST)) Designation: Trade marketing Associate (Grade J3) RED Division (Retail Enhancement) Consumer Audio and Video Products. (LED/LCD/HOME THEATER/CAMERA ETC) Roles & Responsibilities * Branding coordination with trade marketing incharge * Implementation of VMD Guidelines in effective manner before due dates * Display management. * Pop management . POP coordination for printing and execution * Visiting Sony brand stores, Multibrand stores, National Retail, Photo channel and Sub dealers on regular basis. * Participating in Consumer trade shows and promoting our products. * Apartment activity * Event management * Coordinating with event organizing team during Dealer conference / new product launch meet for proper execution of event. * Handling three marketing Coordinators Sales profile: Designation: Asst Territory Incharge RME DIVISION (Recording Media and Energy Division) JOB DISCRIPTION: Handling Retail Sales, National Retail and Distribution sales for Karnataka and Goa location. ROLES AND RESPONSIBILITIES: • Reporting to Territory Sales Manager Karnataka and Goa • Responsibility of overall sales in the assigned location • Monitoring the sales by frequent market visits (Includes Upcountry visits) • Channel expansion • Resolving issues related to price, Stock allocation • Training the Promoters in all Sony Centers for new products • Meetings with Dealers sharing the Market information / Product Information • Pop's allocation to all Dealers/ Distributors • Display Management • Planning of Stock for entire month and replenishment of the stock
PGDMM (Diploma in Marketing) MBA (Marketing and HR) BANGALORE UNIVERSITY SIDDHARTHA INSTITUTE OF MGT STUDIES. T.U 2005-2006 2006-2008
B.Sc. (Bio-Chemistry) BANGALORE UNIVERSITY 2002-2005
II PU SIDDAGANGA COLLEGE FOR BOYS 1999-2001