Navi Assi

In this executive sales role, responsibilities entail overseeing growth, and retention of business across North American major banks,
commercial enterprise retail accounts. Managing portfolio of $250M+

• Closed a 5-year ATM contract with Walmart Canada ($10M ACV) and landed major wins with MacEwan Petroleum ($8M) and
Costco Canada ($2M).

• Exceeded quota by 110% in 2023-2024; earned Century Point Club recognition.

• Expanded U.S. presence by building relationships with Safeway, Costco NA, 7-Eleven

• Oversaw financial modeling and contract structuring for multimillion-dollar agreements and renewals

Led a team of 8 direct reports in the strategic business development of a 500-customer, $15M portfolio of medium to large commercial
businesses, cannabis LPs/retailers, large financial institutions, and ATM companies.
• Owned the multi-million-dollar expansion into South America, spearheading all facets of launching operations in Chile including:
◦ Building, negotiating, and managing terms and conditions with a major banking executives based in Santiago, Chile.
◦ Securing a deal valued at $850K per year with an additional $2M up-front investment in armoured car purchases.
◦ Navigated all legal and insurance processes to enable safe, low-risk, compliant operations within the new territory.
• Scaled the business to establish and expand footprints in all major Canadian cities including Vancouver, Calgary, Edmonton,
Winnipeg, Toronto, Ottawa, and Montreal which enabled eligibility to bid for a majority of RFPs across the country.
• Performed a detailed assessment of the existing talent upon taking over leadership role and lead a full restructuring of the staff,
recruiting and hiring new talents, and building a training, development, and successful plan leading to major sales staff growth.
• Developed a lucrative compensation and incentive/commission structure for staff to attract and retain top sales talent while
initiating substantial cost savings by implementing caps and thresholds into the comp. structure to protect the bottom line.

Owned operations, sales, and business development across 6 branches with 120+ total staff. Developed strategic vision for the business
to identify cost savings, improve vendor relationships, and leverage technology to optimize routing and fleet performance.
• Spearheaded negotiations with CIBC to successfully attain 15% of their business, meeting with VP-level executives to pitch the
cost saving and business risk mitigation benefits of work with INKAS. Deal earned the company $5M per year in new revenue.
• Navigated the business (INKAS) through acquisition by 3 |Sixty Secure Corp. and a Toronto Stock Exchange listing.
• Managed business development activities for a $9.5M portfolio, driving 40% YoY growth in 2017 and 19% YoY growth in 2018.
• Led successful RFPs including a $1.8M/year 185-site deal with Ultramar, a $950K win with City of Toronto, a $1.9M deal with
Cardtronics and a $650K contract with STM (a 25-year GardaWorld client).
• Project managed the launch of operations in Calgary and Ottawa, directing all facilities acquisition and operationalization.
• Leveraged awareness of the rapidly growing cryptocurrency landscape to enable expansion into the crypto market.
• Supported the successful ratification and onboarding of the companys fist collective bargaining agreement for Toronto,
Montreal and Ottawa with Teamsters Local 419, managing all Joint Labour Meetings, Joint Health & Safety Committee.

Led a team of 7 direct reports and held accountability for 140+ total unionized employees to deliver operations for the companys
largest waste collection division in Canada. Also responsible for managing the largest automated waste collection contract in Canada.
• Captured $270K annual cost savings in fleet maintenance by bringing 40% of previously outsourced repairs in house.
• Supported the sales team in growing commercial business in Peel Region, developing various RFPs.
• Managed all Joint Labour Meetings, Joint Health & Safety Committee, working LIUNA Local 183.
• Managed a fleet of 110 compressed natural gas trucks and 20 diesel trucks.

Managed operations for the companys largest branch in Toronto, as well as working with regional managers and branch managers
to support operations for 44 branches across Canada. Held accountability for P&L health and national KPI tracking and attainment.
• Achieved cost savings of $2.4M across 44 branches in 2015/16 by using the A3 methodology, optimizing routes, mapping
processes, reorganizing operations, and introducing the Kaizen continuous improvement concept.
• Drove cultural change across the organization by training 65 managers in LEAN tools at the 2016 National Managers
Conference. Inspired the team to identify operational inefficiencies and better measure performance.