نواف الرديني

Identify ways to increase penetration of new and existing offerings through gathering market intelligence.
Strategic Analysis and proposition / campaign development to garner new business for the organization.
Establish and maintain the brand, consumer, and competitor knowledge base to support consumer and business
strategies through appropriate market intelligence.
Supervise marketing programs that effectively target key business partners, end-user customers, and other
channels.
Spearhead internet marketing strategies to optimize KNETs reach and presence and increase marketing
effectiveness.
Oversee analysis for program effectiveness and use the findings for market site enhancements to leverage
optimization of all programs.
Provide strategic external communication, and guidance and execution in key areas, such as advertising, events
and public relations.
Adopting a continuous improvement mindset to identify future growth opportunities and formulate appropriate
recommendations, ensuring sustainable category growth.

A member-driven think tank that issues periodical and special economics reports. The Kuwait branch was
launched in 2019 and covers the GCC area.
Developed and implemented branding guidelines for The Gulf Center, consistent with corporate business goals
and objectives, ensuring all products, services, and other offerings conform to brand identity; to raise awareness of
The Gulf Center through local and regional media.
Developed and executed annual strategic marketing and communications plan to span across all communication
media (online and offline) and reach appropriate target audiences, and evaluate the success of various
communication strategies and provide and implement recommendations for improvement.
Plan and implement direct marketing approaches including personalization of messages and measurability;
including the design and development of creative communication, presentations, briefings, etc. that maximizes
TCB Gulf Centers message, support objectives and contribute to the research sector, while being the first point of
with regards to external communications.
Manage the day to day operations of the center, including Administration and Finances.

Established and trained a team of ushers for the first season of events at Jaber Al-Ahmad Cultural Center (JACC).
Established the Public Relations & Communications department at Abdullah Al-Salem Cultural Center (ASCC),
including the creation of policies and procedures.
Reviewed the content for all exhibitions in the different museums at ASCC with an external vendor.
Creation of ASCC web site and social media pages.
Established a Marketing & Communications function at Al-Shaheed Park Museums (ASPM).
Improved the social media pages of ASPM and increased their reach and messages.
Created a visual identity for ASPM and increased the visibility of the museums within Al-Shaheed Park.

Managed the largest department, that included Visitor Assistants (Full-Time, Part-Time, and volunteers), Group
Sales, and Social Media.
Prepared departments annual budget.
Recruited and trained department staff.
Prepared an annual marketing plan for all activities and programs.
Member of several internal committees for films, exhibits and developments.
Conducted Marketing Campaigns for over 10 travelling exhibits, 40 IMAX films and 1 International Conference.

Managed the telephone solicitation program which employed 32 student callers to solicit funds from college
alumni and parents of current students. Responsibilities included planning the phoning calendar, recruit, hire and
train students, ensure accuracy of data and prepare and analyze reports on a regular basis.
Managed the Senior Class Gift, a program to encourage graduating seniors to contribute to the college.
Responsibilities included recruiting and training 30 volunteer seniors, plan events and solicitation plans and
prepare and analyze reports on a regular basis.