Marketing Manager
Carthago ceramic
Total des années d'expérience :24 years, 9 Mois
*Communication strategy.
* Digital Marketing.
* Sales force management.
* Behavioural analysis.
* Events organization.
*Diagnosis of CRM processes, benchmarking and
implementation of a CRM solution in the group.
* Development of dashboards and reporting
of business and marketing.
* Analysis of Marketing and business data.
* Market study and development of a business plan for
new projects.
* Calculating the profitability of commercial
promotions and marketing.
* Analytical operating account distribution network.
* Participation in the Price policy.in collaboration
withe the sales department.
* Improvement of digital distribution DN and DV
value.
* Optimization of business planning by product.
* Calculation of profitability by comercial área.
* Improved market share using socioeconomic data.
* Sales development and prospecting new clients by
Conducting consistent and appropriate actions.
* Sales Gap analysis and implementation of
corrective actions.
*IT asset management.
* Ensure standards and safely procedures. Study of
the needs of different business directions and
information flow.
* Backup management
* Administration od relational databases. Network
management and administrative posts and profile
Management.
*Development and administration databases.
*Design and administration interface development
databases.
*Audit databases.
*Data Mining for decisión.
*User Training and providing technical support.