Brand and Marketing Manager
Bharti Airtel Limited l Airtel Payments Bank
Total years of experience :19 years, 3 Months
Responsible for driving & delivering branding and product communications for northern states i.e. Delhi, Rajasthan, UP East, UP West, Punjab, Himachal Pradesh, Haryana, and Jammu & Kashmir.
KEY RESPONSIBILITIES:
-Driving planning, execution, tracking & analysis of product launches.
-Supporting circles in executing go-to-market strategies for Airtel Bank.
-Developing & executing marketing innovations pertaining to circles’ requirements.
-Responsible for market mapping, insights and developing strategy for circles.
-Driving circle specific events, retail banding, OOH-visibility and activations.
-Driving market initiatives to increase product visibility and market performance.
-Collaborating with SCM for on-time deployment of marketing projects.
-Enhancing consumer engagement with the product through focused market research.
-Strategic market visits to deploy marketing collaterals and mystery audits.
-Tracking circle marketing programs and reporting to the CMO & State Head.
Responsible for driving marketing and branding exercises for Airtel mobile division, Payment Banks, DTH, Broadband Services, and Next Generation Retail Stores.
KEY RESPONSIBILITIES:
-Deployed marketing strategies to achieve businesses’ top line and bottom line by providing strategic inputs
-Researched competitive solutions and maintained market evaluations.
-Instrumental in campaign development process and media deployment.
-Enhanced walk-ins at 170 retail stores by planning various activities.
-Successfully managed branding of retail stores and campaign changeovers.
-On-boarded marketing agencies through commercial process.
-Driven agencies and vendors for timely execution of marketing programs.
-Conducted briefing sessions with circle teams for flawless execution.
-Managed a team of 64 merchandisers to deliver branding at retail points.
Responsible for driving campaign conceptualization, developing marcom strategy & plans, branding activities, event management and controlling budgets.
KEY RESPONSIBILITIES:
-Spearheaded Uninor launch in Gorakhpur & Jhansi with 360 degree marketing plans.
-Driven creative agencies for marketing campaign conceptualization and development.
-Launched product communications to maximize reach thru ATL-BTL mediums.
-Developed radio jingles and OOH campaigns to drive customer engagements.
-Deployed marketing collaterals across markets for brand visibility.
-Launched Telenor Yuva Star, My Vote My Voice, & Sabse Sasta ka Test.
-Rolled out BTL, signages, wall painting etc for on-ground visibility.
-Organized distributors and channel meets to drive brand loyalty.
KEY RESPONSIBILITIES:
-Responsible for branding & promotions at 110 DTR, 3 ARC & 2 DSA.
-Generated leads thru targeted activation programs & upselling.
-Developed alliances with other companies for joint brand promotions.
-Resolved marketing complaints thru PMS coordinator within SLA.
-Achieved lead conversion targets of 30% & shared with sales team.
Brand Communications through different Marcom Activities through ATL & BTL.
•Branding and Sales Promotion in 41 Towns of Jhansi Cluster. (Main Towns - Jhansi, Mahoba, Hamirpur, Orai and Lalitpur )
•Responsible for Branding in all 2500 retailers in Jhansi Cluster ( In shop, Signage’s, lit lamps, Moulded Flanges, Pop’s, Print Media, Advt through Electronic media (Big FM), TV Scroll, Cloth Bannering, shop bannering, Gates ).
•Planned monthly BTL activities to promote and to penetrate Pre Paid, Post Paid, ABU and Enterprise Businesses.
•Brand merchandising at both COCO and Franchise
•Planning and Execution of Events in different towns of Jhansi Cluster.
•Constantly monitoring brand asset of the company in the market
•Distributer Meet and Retailer Meet at every Main Town.
•Town Launches.( Pre launching and Post launching ).
•Monitoring of Outdoors at Jhansi Cluster.
•Team handling - ten merchandisers one Supervisor
•Vendor Management.
•Audit of Market
Marketing of Classified Space through Advertising Agencies.
• Implementing competent strategies with a view to penetrate new accounts & expand existing ones
• Maintaining healthy business relations with high net worth and ensuring high customer satisfaction matrices
• Increasing business from advertising agencies with incentives and discounts to increase market share
• Scheduling advertisements of the clients, for making a successful ad campaign of client and to get optimum revenue to paper.
• Tie-Ups, and different Promotional activities, through BTL, to Create Awareness.
Achieving Monthly Brokerage target through online trading of Clients. Client service to HNI Clients.
•Handling the team of Business Development Executives for client acquisition.
•Opening client database by opening new accounts & increasing customer base.
•Apprising the client of various new products.
•Managing holding & transacting securities in Electronic mode as well as Online Trading.
This certificate verifies that Nayaz Umar successfully completed the course The Complete Digital Marketing Course 2017 - 12 Courses in 1 on Aug. 29, 2017 as taught by Rob Percival, Daragh Walsh, Codestars by Rob Percival on Udemy. The certificate indicates the entire course was completed as validated by the student.
Completed Google Analytics for Beginners and Advanced from Google Academy. Roles: Marketer, Agency, Developer, Analyst Business Types: Branding, E commerce, Online Support or Information, Content Publisher, Online Community, Lead Generation
BSc hons in Statistics. Dropped 1 year for preparation of Engg.