Executive Manager
GULF BANK
مجموع سنوات الخبرة :24 years, 6 أشهر
Executive Manager - Head of Sales Support, Sales & Distribution, (Jul 2013 - to date)
Key Deliverables:
• Identified potential leads, managed and ensure rapid closure and conversion to revenue
• Monitored customer churn, devised and implemented effective retention strategies
• Analyzed various MIS reports and sales figures comparing them with budget, and initiated corrective action in case of variance / shortfall in sales.
• Formulated incentive plans for the sales team which optimally balanced rewards and performance and motivated the team to work meet assigned targets.
• Responsible for portfolio acquisition / management
Executive Manager - Online Banking / Mobile Banking / Website Marketing Department, (Jan 2012- Jun 2013)
Key Deliverables:
• Strategized the planning, development and implementation of Online Banking, Mobile Banking and Gulf Bank Website.
Achievement:
• Awarded ‘Certificate of Excellence’ for successfully launching Gulf Bank’s upgraded Online and Mobile Banking System in 2013.
Executive Manager - Brand Loyalty Marketing Department, (Jan 2011- Dec 2011)
Key Deliverables:
• Conceptualized and managed the new loyalty program to generate interest, increase brand loyalty & drive repeat business through the existing customer base.
• Expanded the existing Gulf Rewards Program, which offers the largest credit card discount program in Kuwait by reinforcing the relationship with existing merchants and targeting new merchants for potential business tie-ups.
• Handled Special projects as assigned.
Executive Manager - Business Planning & Competitor Intelligence Marketing Department, (Jan 2010- Dec 2010)
Key Deliverables:
• Contributed significantly in the business plan preparation and the quarterly reviews.
• Directed the preparation, distribution & presentation of Monthly Consumer Banking Key Metrics report.
• Tracked major changes in the competitive environment and identified, evaluated, prioritized, and communicated opportunities and threats to the appropriate Business Unit leadership.
Senior Manager - Competitor Intelligence & Business Banking Marketing Department, (Jun 2007- Dec 2009)
Key Deliverables:
• Strategically conducted detailed market research and feasibility study to analyze the latest market trends and tracked the competitor’s activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies.
• Contributed significantly in the development of small business products in light of market trends and segment vision.
• Devised and implemented the strategy for the yearly business plan for Business Banking.
• Designed all marketing materials related to the Business Banking segment.
• Identified cross selling opportunities and explored new opportunities to generate business from this segment.
• Conducted business & market segments profitability analyses for performance enhancement and visibility.
Continued
Senior Manager - Product Implementation Marketing Department, (Apr 2006 - May 2007)
Key Deliverables:
• Successfully implement yearly product development plans for loans & retail products
• Conducted appropriate training and sales follow-up to ensure products’ high integration and sales growth
• Liaises with other departments to ensure the effective and timely launch of new and improved products
• Coordinated with other departments to provide solutions for existing problems faced by Branch staff in the selling and processing of products
Key Deliverables:
• Established Lamda Group, the official representative of C.E.M.B. (Consorzio Export Monza e Brianza) in Lebanon & the Arab world. C.E.M.B is the industrial association of Monza and Brianza that holds more than 250 member companies in 12 different business categories; The Main objective of Lamda Group was to establish solid ground for C.E.M.B in the Middle East and Arab region and to assist SMEs through the different phases of their internationalization process, promoting company image & products throughout the world with trade fairs, economic missions and other promotional activities.
• Provided general oversight of all company activities, managed the day-to-day operations, and assured a smoothly functioning, efficient organization.
• Facilitated the integration of the organization into the fabric of the community by using effective marketing and communications activities.
• Recruited personnel, negotiated professional contracts, and saw that appropriate salary structures were developed and maintained.
Budget & Grant AnalystOffice of Budget & Financial Planning, (Jun 2003 - Feb2005)
Key Deliverables:
• Conducted budgeting exercise for different academic institutes & school activities.
• Analyzed financial entries and provided various MIS to higher management.
Product Manager - Financial Planning Services, (Nov 1999 - May 2003)
Key Deliverables:
• Formulated business plan report.
• Highlighted business performance through presentations on Products, Processes &Competitors to support decision-making & strategic planning
• Analyzed product financials
• Developed marketing POS material
• Spearheaded the launch of annuity saving products in theKingdom and helped in the development of new "Financial Planning Services"products, catering to specific segments, namely Islamic, women, etc…
• Identified systems requirements to build an Insurance platform, and interacted with IT department to develop Insurance systems modules
• Designed and implemented Variable Compensation Package
• Ensured business practices & procedures compliance on a quarterly basis
• Deftly co-ordinated Data Mining, for leveraging cross-sell opportunities across other products
• Conceptualized e-banking solutions interface for annuity savings product(s)
Select Accomplishments:
• Recipient of Samba’s Service Excellence Award
• Received Samba’s certificate of recognition for valuable support and contribution in the launch of www.sambaonline.com in 2001
EARLY ASSIGNMENTS
LAU (LEBANESE AMERICAN UNIVERSITY), Byblos, Lebanon
Business Office Assistant, (Jun 1998 - Oct 1999)
ACT (ARABIAN CONSTRUCTION AND TRADING CO), Beirut, Lebanon
Administration & Marketing, (Dec 1996 - May 1998)
Select Accomplishments:
• Worked as a part-time employee, gained leveraging insight into the Lebanese local market, through adetailed marketing research study about a recreation project including entertainment forthe entire family, as well as a variety of sports activities.
"AL-WASEET BEIRUT", Beirut, Lebanon
Account Executive / Client Servicing, (Dec 1996 - Jul 1997)
Select Accomplishments:
• Contributed as a Core Team Member in successfully launching and marketing "Al-Waseet Beirut" Weekly Advertising Paper, thereby gaining extensiveMarketing and Sales experience.
TRAININGS& WORKSHOPS ATTENDED • Simply Effective and Rapid results in 100 days – NadimMatta– Apr 21, 2012 • Best Practice Event on Customer Centricity & Multi-channel Management – Jan 30, 2012 • Finance for Non-Finance Executives – Dr. Osama Al Hares – May 29-30, 2011 • Team Work for Executives – Russell Toms – May 25, 2011 • Values Driven Marketing – Prof. Philip Kotler – Apr 03, 2011 • Delegation & Empowerment – W.O.R.L.D. Associates – Jan 27, 2011 • Senior Marketing Teambuilding – W.O.R.L.D. Associates – Jan 20, 2011 • Performance Review Feedback – W.O.R.L.D. Associates – Nov 08, 2010 • Confronting Performance Issues – W.O.R.L.D. Associates – Oct 24, 2010 • Leading and Inspiring – Brad Federman– Aug 9-10, 2010 • Risk Awareness – Prof.Imad Moussa – Jun 09, 2010 • Executive Education program - Coaching Skills – W.O.R.L.D. Associates – May 9, 2010 • Management Development Program - 2007/2008 – W.O.R.L.D. Associates Communication Skills – Mar 19, 2008 Time & Meeting Management – Mar 18, 2008 HR - Every Manager's Business – Mar 12-13, 2008 Performance Management – Feb 12, 2008 Problem Solving & Decision Making – Sep 01, 2007 Presentation Skills – Jul 9-10, 2007 Interview & Selection – Jun 21, 2007 Project Management – Jun 20, 2007 New Manager's Orientation – May 12-15, 2007 Management Orientation – Apr 24, 2007 • Certified Financial Marketer – Institute of Banking Studies KW – February 4 – 6, 2007 • MS Project 2003 (Level 1 & 2) - infocentertraining services - Dec 9-20, 2006 • Islamic Financial Services – Institute of Banking Studies KW - Sep 11 - Nov 13, 2006 • MS Excel 2003 (Advanced) – infocentertraining services - Mar 25 - Apr 20, 2006 • Intro. To Insurance & Ins. Documentation - The Institute of Banking RH - Mar 20-25, 2000 • Business Objects User (Oracle) – Business Strategies - April 25-26, 2000