Md Nazmul Hasan

• Directed end-to-end digital marketing strategy across multi-channel platforms,
strengthening brand positioning and enhancing customer engagement across
diverse audience segments.
• Optimized campaign performance through structured A/B testing and data-driven
insights, delivering a 28% increase in conversion rates.
• Led SEO and content strategy development, significantly improving organic reach
and driving strong growth in qualified web traffic.
• Strengthened lead generation pipelines through targeted PPC campaigns and
landing page optimization, improving acquisition efficiency.
• Coordinated cross-functional teams including content, design, and analytics to
deliver high-impact,
performance-driven campaigns aligned with business objectives.

• Owned P&L performance and marketing budgets, optimizing resource allocation to
improve ROI efficiency.
• Directed performance marketing campaigns across digital platforms, driving a 32%
increase in campaign effectiveness.
• Enhanced customer journey and engagement strategies, contributing to a 24%
improvement in user retention rates.
• Spearheaded innovation initiatives, integrating both digital and offline channels to
expand market reach and revenue streams.

• Restructured media planning across 195+ countries, significantly improving
revenue performance and scalability.
• Managed and scaled a 50+ member media team, enhancing operational capacity
and campaign delivery efficiency.
• Drove rapid revenue growth from 100K to 300K daily, through performance
optimization and strategic media execution.
• Expanded and developed the media team, enhancing operational capacity and
improving delivery efficiency by 40%.
• Managed KPI tracking for media and SEO teams, ensuring continuous performance
optimization and strategic alignment.

• Integrated analytics and audience tools, improving segmentation accuracy and
driving a 26% increase in campaign efficiency.
• Managed CDP, CLM, and CRM-driven lifecycle campaigns, enhancing engagement
and boosting retention by 21%.
 Strengthened MarTech ecosystem integration across multiple business functions,
enabling more efficient campaign execution and improved data utilization.

• Led regional ad operations across multiple international markets, ensuring high
quality campaign execution.

• Enhanced campaign performance through advanced attribution modeling,
improving conversion efficiency.
• Collaborated with product and data teams to develop AdTech solutions, improving
engagement by 16%.
Achievement:
 Contributed to innovation in data-driven marketing practices by supporting the
adoption of advanced attribution and targeting methodologies.

• Conducted market analysis and competitor benchmarking, strengthening strategic
decision-making.
• Improved campaign execution efficiency through structured planning and
performance optimization.
Achievement:
 Strengthened strategic planning processes through improved analysis and
structured execution approaches, leading to more effective campaign outcomes.

• Planned and executed integrated digital media campaigns across multiple
platforms, ensuring alignment with client objectives and campaign goals.
• Optimized media buying strategies through performance analysis and audience
targeting, increasing campaign reach by 25%.
Achievement:
 Contributed to the successful execution of high-impact brand campaigns by
supporting planning and media buying activities across multiple platforms.

• Developed and executed digital campaign strategies aligned with brand
positioning and audience targeting objectives.
• Conducted continuous testing and optimization of campaign performance,
improving overall effectiveness.