Marketing Specialist (temp role)
KOTRA
Total years of experience :10 years, 5 Months
- Operate and manage company social media accounts.
- Develop engaging content plan for social media, which enlighten audience and promote brand awareness.
- Working with other departments to develop social media timelines coinciding with new product launch and ad campaigns.
- Writing copy and managing Email Marketing Campaigns using Mailchimp.
- Writing and optimizing content for website, brochures, company profile, brand guideline and social media campaigns.
- Creating and proofreading content for marketing material and fix any errors in online content.
- Writing Press Releases and articles for the company.
- Liaising with agencies and acting as a link to maintain regular contact and timely work-flow.
• Manage social media properties like Facebook, Instagram, Twitter, LinkedIn etc. for clients using Sprout Social.
• Community management for client’s profiles on different social media platforms.
• Blogger and Influencer Management for clients based on the nature of their business.
• Preparing social media competitive analysis.
• Content writing for variety of web platforms like website and landing page.
• Edited blogs, articles and press releases contributed by bloggers for websites (sharp eye for spelling, grammar, tonality mistakes).
• Optimization of landing page for strong conversion rate and knowledge of on-site SEO.
• Creating design requirements by pitching to clients with designing solutions (logo, banners, marketing material).
• Building communication between clients and team by regular emails and follow up.
• Promoting the organization’s activities through social media.
• Creating verbal content for clients in their design using their existing material.
• Creating customized products for the clients using their caricatures and other graphics.
Building and executing the social media strategy for the apparel brand through competitive analysis along with conceptualizing the graphics used in the printing of fabric.