Business Head
Macmillan Publishers
Total years of experience :23 years, 3 Months
Accountable for the overall business - Integrated Marketing Solutions
• As a Business Head - Integrated Marketing Solutions for Macmillan Medical Communications form Jan 2011 till date
Job Description:
• Oversaw Publishing, advertising, industry/networking events, and targeted print/media campaigns driving new business development and market expansion. Supervised sales and marketing team and established the Marketing Department.
• Key member of management team charged with sales, account management, supervision of sales team, and coordination of advertising campaigns. Fostered long-term relationships with key accounts and helped with communication plans for launching newer brands.
• Provided the strategic vision to define company goals and implement systems for sales, marketing, recruitment, training, and research. Acquired competitor's business and delivered multimedia presentations to decision makers.
• Handled Annual communication plans in Professional and Consumer Media services for top Pharmaceutical companies brands across India.
o Successfully handled pre-launch, launch and post launch promotional activities for Meronem, an AstraZeneca Pharma India Pvt. Ltd brand.
o Executed the first ever Medimedia Event Coverage for the Indian Academy of Infection Management, for AstraZeneca Pharma India Pvt. Ltd.
• Business development as a major assignment in the healthcare sector form PR point of view, to enhance the image of the company (client) through media interaction.
• Topped in all India sales target till date.
• As a SBU Head - Business Integrated Marketing Solutions for UBMMedica India Pvt. Ltd (A part of United Business Media) from Oct 09 till Dec 2011.
• As a Sr. Account Manager with Adfactors Public Relations from Oct 08 to Nov 09.
• As a Project Head - Business for CMPMedica India Pvt. Ltd (A part of United Business Media) (Integrated Marketing Solutions) from Jan 2006 till July 2008.
• Chosen to represent India at the Medimedia Asia Sales Workshop held at Cebu (Philippines) 2004, Kunming (China) 2003, and Penang (Malaysia)
• Team leader for India Specific Sales Meet in Singapore (2004)
• Team leader for clients in Mumbai, Pune and Ahmedabad.
• Voted "Most popular participant" at the Cebu (Philippines) workshop.
• Awarded Outstanding Country Performance in 2005 - Best Creative Content Use and hence promoted as Group Head - Business (Integrated Marketing Solutions) at the Bangkok workshop 2006.
• Outstanding Country Performance for Best Creative Marketers - Patient education. at the Bangkok workshop 2006.
• Ranked as top sales and marketing person based on overall increase in market share. Recognized for the best content user and for driver of the film division at the Bangkok workshop 2006.
• Brand Management. (Creating/ Executing Comprehensive Brand Communication Plans)
• Client Servicing.
• B2B B2C Sales & Global Markets Sales
• Growth & Sales Forecasting
• Professional Presentations for Business Plan
• Public Relations, Vendor & Customer Relationship Management (Pharma and non-Pharma industry)
• Closing the Deal
• Experience in Product Concept development, Print, Electronic media, Films and Events.
• Team dynamics, Co-ordination & Training
• PR Professional
(September 2000 to Jan 2002)
• As an Asst.Biz.Development.Manager for CMPMedica India Pvt. Ltd (A part of United Business Media) for a period of 4 years.
(September 99 to August 2000)
• As a Product Manager for "Meyer Organics Ltd" for a period of 17 Months.
(June 98 to July 99)
• As a Group Product Manager for "Entod Pharmaceuticals Ltd" for the period of 11 months.
• As a Sales Executive for "Seagram's group of Products" for a period of 6 months.
(Sep 96 to March 97)
• As an Implant trainee for a period of one month with "German Remedies ltd". (Oct 97)
• As a Professional Service Representative for "Wockhardt Ltd" for a period of 12 months.
3. B.Pharm. N.D.M.V.P.S.Gvt. College of Pharmacy. Pune 1997-98 58.60% Project and Training: • Project report on operations for "German Remedies Ltd" as a one-month implant trainee. • Project report for "Lupin labs" for role of Medical Representative. • Project report for "Ipca labs" for product launch for ceftriazone sodium.
2. H.S.C. S.K.Somaiya, Vidyavihar Mumbai 1993-94 80.33% (PCB)
SR.NO EDUCATION INSTITUTION UNIVERSITY YEAR OF PASSING % 1. S.S.C. Model.English.School, Dombivli. Mumbai 1991-92 68%