Category Buyer
Mumzworld.com
مجموع سنوات الخبرة :5 years, 7 أشهر
· Drive category revenue with budget planning, forecasts, purchase split and campaigns
· Vendor Account Management- handled over 150 brands across 90+ vendors
· Price Negotiation and exclusive products from key brands; includes new product launch and promotional campaigns
· Merchandising and Hygiene check on all key categories and brands.
· Leading campaigns with a portfolio of over 60% of top contributing brands
· Ramadan Campaign - 92% sell-thru on key SKUs purchased
· Books Category Overhaul- revamp of existing lines, procured new SKUs, improved customer journey
· Purchase Plan for each brand based on new product developments and buying patterns; planning quarterly and annual forecasts
· Assortment Plan- Plan and execute product range and planogram across all retailers. Roll out shelf-plan in pharmacies, malls and individual market places.
· Guide Sales team with directives for assortment and planograms across all doors
· E-commerce entry and launch on Amazon, Noon, Mumzworld
· Marketing Calendar- in lieu with retail promotion plan and exclusive events
· Brand Activations in liaison with venues and event teams-conducted multiple Nail Salon pop-ups in various lounges and clubs as well as events
. Social media account management for regional brand pages
Babyshop, Landmark group: (July 2016- present):
Assistant Buyer
- Buying licensed range in toddler age group- Warner Bros., Disney, Universal Studio.
- Buyer- Swimwear (0m-24m, 1y-6y)
- Product development for active and A+ store ranges
- Budget planning and aligning with business projections
- Approval of sample strike-offs, prints, fabric and trims from salesman sample to pre-production
- Sample fitting with Quality Assurance department, (salesman to pre-production_
- Range Catalog and franchise presentation for each hit in a season
- Analyzing phase wise sell-through and identifying best and worst sellers across GCC stores, consequent pre-season strategy inputs
- Category-wise sales and cost analysis for forecasting season bestsellers
- Competitive Analysis and Market Trend research at the beginning of every season
- Track inventory shipments for timely launch
- Identify and secure new and trending brands- Built brand portfolio for Feeding, Travel, Gear, Bath.
- Benchmark categories to global market leaders and plan brand acquisition accordingly
- Launched Summer Sale 2018, generating revenue of $3M from key categories
- Identify OOS and resolve through alternate sourcing, resolve product requests for out of office
- Online product merchandising and catalog clean-up for key categories
- Budget planning and execution, OTB
- Marketing Insights- Analyze customer path, footfall vs conversion, search requests and revise category planning accordingly
- Price Strategy and Monitoring- using tools to maintain best prices, supplier negotiations for best price in the market.
- Planning promotions for key sales period, identifying star SKUs for targeted promotions
- Sales analysis as per category
Trend Forecast and Customer
Preference Study in order to plan a range of Indian apparel for the Bangalore Market. On-floor surveys
and understanding consumer behavior enabled in arriving at suitable ranges for the festive season.
LUXURY DESIGNERWEAR
Job entailed visual merchandising, analysing market and store trends, assisting in selecting designers to
feature at the store, organizing promotional events for designers at the store, creating invites and print
ads.
The profile involved looking at developments from new designers and this profile enabled me to step into the retail industry, where I developed a keen interest in the buying and merchandising aspect of marketing.
Developed a range of Indian ethnic wear, which went into production for 1200 units on average for each style.
Worked with Shima Seiki knitwear machinary, developed fabric textures.
Developed a range of A/W '11 collection with a theme, consisting of textured outerwear and dresses.
Post Graduate in Retail Management: The course equips you to have an in-depth understanding of the retail industry, from on-floor exposure to marketing, finance and talent management. The two-year program also includes an internship which helps in getting handson experience in the field. It also provides opportunities to attend retail summits and conferences which give you a wider understanding of the dynamic industry.
Comprehensive degree in Design, with a specialisation in Knitwear Textiles. Students are given inputs in the latest technological knowhow for knits in both machinary and design , along with core understanding of trend analysis and design interpretation.
CBSE syllabus, Kochi.