Neeva Tiwari

Managed the processes and portfolio transition from the United States and United Kingdom offices to Commission Junction Affiliate, India office. Led the team of Advertising Operations Campaign Analysts (plus portfolio Experts) with a focus on driving performance and continuous team improvement. Ensure 100% timely delivery, inventory, and optimization of all media campaigns (multiple global accounts varied industries and categories) with the use of Marketing Automation tools. Ensure optimal utilization of an ever-growing team by proper capacity planning. Interviewing and recruiting (internal movement/external) the right candidate as per the changing requirement. Definite focus on 100% Audit and Compliance for all review pieces delivered. CLIENTS - ADVERTISERS/PUBLISHERS: Trip Advisor | Intuit | Samsung | Hotels.com |Dell International | Reebok | Puma | Citi Bank | USAA | 23&Me | Groupon | RetailMeNot | Agoda | Forever 21 | Fossil | Michael Kors | Under Armour | American Eagle/AEO | Bose Corporation | Travelocity | Go Daddy | Banana Republic | Booking.com | Elizabeth Arden | Emirates | Expedia | FedEx | Fitbit | Gap | HTC Vive | IHG | LOccitane en Provence | Mattel | Office Depot | Barnes & Noble | Old Navy | PC Richard & Son | Staples | The Home Depot | Barclays | USAA | Bank Of America | Citigroup |

PARTNER MANAGER - CAMPAIGN PLANNING, IMPLEMENTATION AND RETENTION FOR RESPECTIVE PARTNERS, LOYLTY REWARDZ MANAGEMENT PVT. LTD.
Managing the merchant/retail partners end to end, right from gathering campaign offers, planning and ensuring the expected execution of the same. Presented the review analysis to the partner for each campaign in terms of proven count, reach, clicks and conversions. Responsible for retaining the partners on-board with LR.

• Effectively manage end-to-end loyalty program for assigned partners, which happened to be from Elite Jewellery, Online E-commerce, Apparels and Luxury Retail segment.
• Responsible for revenue enhancement and P&L for each partner account.
• Consumer insights and Business Intelligence.
• Working closely with the Analytics team to derive meaningful consumer and industry insights for the partners using various analytical tools and predictive modeling techniques basis the customers’ debit/credit card spends behavior.x
• Chalking out the marketing calendar for partners and executing customized and targeted awareness and promotional campaigns.
• Leveraging our bank loyalty program partner touch points to enhance our merchant partner visibility.
• Measuring campaign efficiency ensuring the tangible ROI to our partners.

MARKETING MANAGER- BRAND ALLIANCES, STRATEGIC PARTNERSHIPS, GROWTH MARKETING (SOCIAL MEDIA + DIGITAL), LUKUP MEDIA
End to end execution of social media strategies, digital marketing plans, content marketing plans, content marketing activities, digital movie festival, growth marketing tactics for all channels on Lukup Player. Managing SEO agency and ensuring there are 100 % deliverables achieved.

• Digital Marketing Planning
• Brand Communication - Created Brand Image over digital space.
• Spearheaded the Online/ Influencer Community and Bloggers Engagement for Lukup
• Created a Blogger/ Influencer/ Product Reviewer/ Content Reviewer database for Lukup
• Managing Press Releases and External Communication over trade and digital medium.
• Identifying and bringing top international and domestic entertainment brands to the Lukup platform as SVOD offerings. Conceptualizing and executing Interactive TV content with relevant partners.
• Signed on multiple content partners including a top Australian Theatre Group, the top musical crew for kids internationally and a popular Bollywood short film director Oscar nominated film’s Assistant Director as SVOD channels on the Lukup platform.

Executive - AD SALES, NICHE AND HD CHANNELS, ZEE ENTERTAINMENT ENTERPRISES LIMITED
Marketing and promotions of the content telecast on all the national channels handled, Inventory management by suggesting best possible solution either for TV or digital medium to the product companies/advertisers dealing with media agencies and clients both.

INDIAN CLIENTS:
ITC | Britannia | Flipkart | Titan (All Brands and verticals) | Bluestone | Tata Global Beverages | TVS Motors | United Breweries | Enamor | Kalyan Jewellers | Caratlane | United Spirits Limited | TTK | SAB Miller

INTERNATIONAL CLIENTS:
Levi’s | Jockey | Amazon| Lenovo | Toyota Motors |Dell International | Harman Kardon | Puma | Nike