Merchandiser, Yours London
Landmark International
Total years of experience :13 years, 3 Months
• Created topline and category WSSI to plan and monitor sales and stock on a weekly basis
• Evaluated merchandise performance for all territories based on sales reports to present in weekly trade meetings
• Tracked shipments and determined the initial allocation as well as replenishment of merchandise for each store.
• Forecasted monthly sales based on product performance and market trends
• Created and presented quarterly business reviews including departmental performance, stock ageing analysis and highlighted key wins and opportunities.
• Analyzed various performance metrics such as sales to stock ratio and stock ageing
• Introduced and executed promotional campaigns based on best and worst sellers to maximize sales
• Created line lists for Mid-Season and End of Season Sales
• Determined the product assortment for the upcoming launch of an E-commerce portal
• Worked with the Visual Merchandising and Operations team to create the most effective display of merchandise in stores
• Conducted store visits and competitive shopping to gain customer feedback and provide it to the host brand
• Analyzed weekly sales and on-hand inventory to evaluate merchandise performance at store and category levels across different markets
• Monitored stock levels and initiated inter-store transfers to ensure efficient utilization of inventory
• Conducted a competitive price, promotion and assortment analysis through bi-weekly store visits in order to improve product performance
• Created and circulated weekly reports including Store Sales, Weeks of Supply, Category Performance, Transaction Analysis, Floorset Performance and Sales by Flash (including UPT, ADS, ATV, Margin, etc) to the Head Office and Limited Brands
• Identified top and slow selling products in order to optimize stock levels and maximize sales
• Researched and forecasted consumer buying patterns through regular store visits to facilitate buying and allocation decisions
• Assisted the Senior Merchandiser in developing a markdown strategy during Semi-Annual and Staff sales across all stores
• Analyzed Performance of various promotions based on Sales, Inventory Turnover and Profit Margin on a weekly basis
• Attended weekly meetings with Limited Brands to discuss brand strategy for current and upcoming floorsets, promotions and product allocation
• Initiated price changes and product discontinuation based on information communicated by Limited Brands
• Tracked shipments to ensure timely and efficient product flow
Spearheaded efforts to conduct competitive analyses and identify market trends, which aided in new product development initiatives. Supported sourcing and production activities on a daily basis.
Led efforts to calculate production pricing for multiple styles while managing negotiation tactics with vendors to receive competitive pricing for all purchases
Participated in meetings with Buyers to understand their needs and accordingly planned, developed and presented product ideas
Vente-Privee USA, New York, NY
Brand Partnership Coordinator, 1/2014 - 4/2014
Conceptualized and created flash sale events. Conducted market research on industry trends to identify new product opportunities. Coordinated with the Brand Partnership Executive to make buying decisions and plan sale campaigns based on quarterly targets
• Worked extensively on salesforce to create sale campaigns and manage inventory levels
• Attended meetings with various internal departments including production, photography, logistics and financial operations to ensure a successful sale campaign
• Communicated the vente-privee value proposition and negotiated pricing, logistics and contract terms with current and prospective brand partners
• Conducted post sale analysis on MS Excel to facilitate future campaign strategies
Assisted the Buyer in all aspects of buying within a retail environment. Attended preseason vendor meetings to determine product assortment. Championed efforts to negotiate prices and payment terms with vendors. Developed and processed purchase orders and delivery schedules for weekly product refills while maintaining flow of merchandise.
Created and analyzed daily sales reports to project customer demand for different departments while contributing to the business decision-making processes
Facilitated market research, identified emerging market trends, and handled competitive shopping to analyze trends
Played a key role in managing pricing, quality of merchandise, promotions, and events while driving revenue growth and promoting brand loyalty
Conducted weekly meetings with store staff to gather customer feedback and provide new product knowledge
Supervised restocking of shelves, display of merchandise and removal of damaged goods
Communicated with Vendors to ensure on-time delivery of Merchandise and tracked shipments
Verified shipments and resolved any discrepancies with Vendors
Wal-Mart Stores, New York, NY
Buying Intern, 6/2011 - 8/2011
Championed efforts to formulate a top door strategy for Junior Tops. Attended cross-functional team meetings and assisted in problem resolution. Participated in vendor appointments. Utilized RetailLink on a regular basis while gaining proficiency.
• Produced weekly sales reports.
• Conducted a competitive price and assortment analysis to support merchandising initiatives while maximizing sales.
J.C. Penney, Tucson, AZ
Visual Merchandiser, 5/2009 - 1/2010
Established in-store floor plans for various private brands across multiple departments. Supported retail and sales efforts to optimize performance.
• Planned and implemented visual displays including mannequins and graphics using an excellent attention to detail and innovative concepts. Conducted setup of in-store floor plans with various products across departments.
Early Career: Visual Merchandising Intern - Escada USA, New York, NY (9/2008 - 1/2009)
Wholesale Intern - Stella McCartney, New York, NY (1/2008 - 5/2008)
Bachelor of Science in Retailing & Consumer Sciences (2012) University of Arizona - Tucson, AZ; GPA: 3.94 YMA Fashion Scholarship & Winner of the Faculty Recognition for Excellence Award
Associate of Applied Science, Fashion Merchandising Management (2008) Fashion Institute of Technology, State University of New York - New York, NY