Consultant (Market Development) - Middle East & Turkey
Graduate Management Admission Council (GMAC)
Total years of experience :8 years, 10 Months
Responsible for B2B & B2C sales for GMAT, NMAT, EA, GMASS, The MBA Tours & GMAC Connect Services - product
verticals of Graduate Management Admission Council (GMAC) in Middle East & Turkey
• Responsible for driving sales & revenue through existing B2B & B2C collaborations; leading market penetration
campaign for expanding network of partner schools &/universities
• Curating enrolment strategy for attracting & converting candidates to opt in for various assessments &
simultaneously expanding institutional network though GMASS & Connect verticals
• Offering consultancy to schools on enrolment & marketing solutions assisted by GMAC products
• Measuring the company’s market share & growth in the region by tracking new clients, revenue generation &
percentage increase in market share
• Assessing company’s prospects of venturing into newer geographies within Middle East, Turkey & North Africa
regions
• Responsible for developing strategic partnerships with educational institutions, organizations & government entities
in the Middle East and Turkey & establishing joint ventures
• Conducting extensive outreach activities, participating in exhibitions & fairs across the region for customer
acquisition & retention
Responsible for leading aggressive marketing & outreach campaigns for generating ~15000+ leads from various campaigns
for filling in 150 university seats. Processing 2, 000+ applications through SAAS based CRM (No Paper Forms)
Course Handled: Full Time, Residential MBA Program, Territories: South Asia, UAE
• Responsible for planning & implementing enrolment strategies to attract and convert students, resulting in
increased student enrollment and retention rates
• Led the Process team and established policies, protocols, and quality standards to ensure a seamless recruitment
journey for prospective students encompassing pre-enrolment, enrolment and post enrolment procedures
• Worked closely with IT, Marketing teams and developed fool proof application process using SAAS based CRM -No
Paper Forms
• Responsible for training counsellors on all enrolment matters & provided guidance on admissions policies & systems
• Evaluated and implemented improvements in admissions processes and systems
• Worked closely with Marketing team for strategizing brand awareness & recruitment campaigns in designated
markets
• Organized & participated in networking fairs, exhibitions, open days - physical as well as digital events
Responsible for leading aggressive marketing & outreach campaigns for generating ~25000+ leads from various campaigns
for filling 1800 university seats of different courses. Processing 2, 500+ applications through internal CRM
Courses Handled: Medicine & allied fields, Engineering, Architecture, Law, Management etc. Territories: India, UAE
• Managed a team of counsellors for meeting enrollment targets of various courses
• Responsible for planning & implementing enrolment strategies to attract and convert students, resulting in
increased student enrollment and retention rates
• Led the Process team and established policies, protocols, and quality standards to ensure a seamless recruitment
journey for prospective students encompassing pre-enrolment, enrolment and post enrolment procedures
• Conducted outreach activities for brand awareness and conversions
• Prepared the marketing budget and lead campaigns accordingly
• Conducted market research and devising focused strategies for lead generations, impressions & actual conversions
• Updated & proofread content on all media platforms including website
• Developed marketing content and materials in sync with marketing strategy
Responsible for teaching Literature, Media Studies & Critical Theory to Mass Media students. Led administration of entire
department - admissions, visiting faculty management and managed logistical, examination & operational support.
Course Handled: Bachelor in Mass Media Territories: India
• Taught Literature, Media Studies & Critical Theory to first year, second year & final year students of mass media
degree programs
• Responsible for administrative duties - admissions & operations as per government guidelines