NEHA SINGH

 Formulating & implementing marketing & sale plans to ensure maximum brand visibility and capture optimum market shares
 Assists in developing marketing collaterals to boost product sales
 Reviews marketing collaterals are in line with the product and suggests areas for improving product branding
 Suggesting appropriate marketing initiatives to increase sales and brand visibility of products
 Analyzing competitor’s marketing initiatives to check feasibility with the product for suggesting new marketing initiatives to be taken for existing products
 Coordinates with marketing team to communicate changes required for reaching out to target audience
 Analyzing & reviewing the market requirements to communicate the same for accomplishment of the business goals
 Identifying and creating opportunity for and acquiring right customer segments for Citibank product- PL
 Interact with applicants to understand their requirements and to resolve their queries about the process.
 Analyze applicants' financial status, credit, and property evaluations to determine feasibility of granting loans.
 Obtain and collate copies of loan applicants' credit histories, corporate financial statements, and other financial information
 Review and analyze information to identify discrepancies.

Citibank: Gurgaon (Personal Loan Specialist - 5th June, 2014 - 31st Jan, 2015)
•Formulating & implementing marketing & sale plans to ensure maximum brand visibility and capture optimum market shares
•Assists in developing marketing collaterals to boost product sales
•Reviews marketing collaterals are in line with the product and suggests areas for improving product branding
•Suggesting appropriate marketing initiatives to increase sales and brand visibility of products
•Analyzing competitor’s marketing initiatives to check feasibility with the product for suggesting new marketing initiatives to be taken for existing products
•Coordinates with marketing team to communicate changes required for reaching out to target audience
•Analyzing & reviewing the market requirements to communicate the same for accomplishment of the business goals
•Identifying and creating opportunity for and acquiring right customer segments for Citibank product- PL
•Interact with applicants to understand their requirements and to resolve their queries about the process.
•Analyze applicants' financial status, credit, and property evaluations to determine feasibility of granting loans.
•Obtain and collate copies of loan applicants' credit histories, corporate financial statements, and other financial information
•Review and analyze information to identify discrepancies.


Summer Internships
•KRIBHCO (During MBA)
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•Project Brief: A research was conducted to learn what products local farmers of the region are using and to promote KRIBHCO’s product in the same region.
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•Objective: Studying the scope of bio- fertilizers in Delhi-NCR.
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•Deliverables: The project gave

•A clear cut market share demarcation between KRIBHCO and its main competitors IFFCO
•Techniques were suggested to increase the market share.
•Strategies were carved to bring local vendors into the KRIBHCO group
•Graphically represented with help of various statistical tools the scope of bio fertilizers in Delhi NCR