Category Head
Saudi Company For Hardware - SACO
Total years of experience :19 years, 8 Months
• Plan, manage, and coordinate all activities related to the sourcing and procurement of necessary materials and supplies needed to meet the changing levels of product demand.
• Develop appropriate supply chain strategy to maximize customer satisfaction at the lowest possible cost.
• Assist logistics process for the development of new products, inventory maintenance, shipment and delivery.
•Understand customers’ needs and translate it into products for building a winning assortment that accomplishes company’s required market share among the kingdom.
• Visiting international fairs and exhibitions to keep updated about latest trends and ideas & selecting new products.
• Maintaining relation with suppliers and handle all negotiations, product selection & business agreements.
• Assist in setting the vision, positioning, marketing strategies, pricing, media, promotion calendars along with the marketing manager.
• Achieve the highest gross margin return on Inventory Investment in all stores among the kingdom.
• Track and analyze category and product performance in terms of volume and profitability.
• Conduct market visits to study the different competitors’ products in all regions and performing the best practice product bench-marking.
• Put the best suitable pricing policy comparing to competitors’ prices; tactical and strategic.
• Manage the process of discontinuing products liquidation and ensure presenting the best alternatives solutions.
• Conduct product technical training for sales team about product specifications, features and alternatives.
• Communicate store targets and drive sales team to achieve objectives.
• Study & understand customers’ needs and translate it into products for building a winning assortment that accomplishes company’s required market share in regions (Kuwait, Dammam, Riyadh & Jeddah).
• Analyze & evaluate market research data on consumer behavior and competition analysis to identify critical business factors and propose action plans to increase sales and profitability.
• Maintaining relation with suppliers and handle all negotiations, product selection & business agreements.
• Visiting international fairs and exhibitions to keep updated about latest trends and ideas & selecting new products.
• Assist in setting the vision, positioning, marketing strategies, pricing, media, promotion calendars along with the marketing manager.
• Achieve the highest gross margin return on Inventory Investment in all stores
• Conduct market visits to study the different competitors’ products in all regions and performing the best practice product benchmarking.
• Put the best suitable pricing policy comparing to competitors’ prices; tactical and strategic.
• Track and analyze category and product performance in terms of volume and profitability.
• Manage the process of discontinuing products liquidation and ensure presenting the best alternatives solutions.
• Provide on product technical training for sales team and explain the product specifications, features and alternatives.
• Communicate store targets to the team and drive sales team to achieve financial objectives.
• Manage & supervise store opening in each new market based on Abyat expansion plan.
•Meeting and liaising with clients to discuss and identify their advertising requirements.
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
• Presenting the campaign ideas and budget to the client.
• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both to ensure that communication flows effectively.
• Negotiating with clients and agency staff about the details of campaigns.
• Presenting creative work to clients for approval or modification.
• Handling budgets, managing campaign costs and invoicing clients.
• Writing client reports.
• Monitoring the effectiveness of campaigns.
• Undertaking administration tasks.
• Arranging and attending meetings.
•Determines sequence of operations by studying operations schedule.
• Prepares equipment for operations by accessing software in computer
• Enter commands by using computer terminal and activate controls on computer.
• Monitor the system for equipment failure or errors in performance.
• Documents problems and actions.
• Resolves user problems by answering questions and requests.
• Works on weekend and/or shift rotation schedules.
•Greet customers, offer assistance and serve them in order to ensure their needs are answered in a timely manner and in compliance with quality and customer service standards
• Assist customers in their purchase decisions by helping them select relevant and appropriate products, offering proper advice and suggesting gift vouchers when applicable
• Arrange and replenish on a continuous basis the shop shelves and ensure that the shop floor and shelves are kept clean and tidy at all times
• Watch for and prevent security risks and thefts and escalate occurring incidents to the hierarchy in a timely manner in order to avert loss
• Perform physical and electronic inventory of shop products on a regular basis as per Company guidelines in order to ensure accurate stock keeping
• Arrange and display received merchandise under the direction of the Merchandiser/Shop Manager; change tag prices of products during promotion periods or as needed
•Contact private individuals by telephone to promote products & services .
• Explain the products & services to potential customers.
• Deliver scripted sales pitch to the customer
• Adjust scripted sales pitch to meet needs of specific individuals
• Provide pricing details
• Handle customer questions
• Obtain customer information including names and addresses.
• Input order details into the computer system
• Schedule appointments for sales staff to meet prospective customers
• Conduct customer and marketing surveys
• Answer telephone calls from potential customers who are responding to advertisements