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Nehrish Ali, marketing officer

Nehrish Ali

marketing officer·Slim’n Lite UAE

United Arab Emirates

Bachelor's degree, Media Sciences

Work experience

Total years of experience: 13 years, 1 months

marketing officer

January 2021 - Present

Slim’n Lite UAE

Dubai, United Arab Emirates

January 2021 - Present

- Working on all aspects of organic and paid marketing such as; SEO, SEM, Google paid ads, social media paid ads and email newsletter
- Creating digital strategies and planners along with content creation; content writing and graphic designing
- Creating campaign on annual; quarterly and monthly basis with budget allocation
- Submitting budgets, Key Performance Indicator (KPI) and Return on investment (ROI) along with monthly reports.
- Creating SEO friendly website with content and design
- Training new staff members and customer care department
- Creating new partnerships and managing all portfolios
- Managing inquiries from all online and offline platforms
- Handling influencers on social media
- Ensuring a growth in traffic, engagement, followers, inquiries, conversions and conversion rate on a monthly and annual basis.
- Come up with promotions and seasonal discount offers
- Creating and promoting brand identity by designing catalogs, promotional prints, collaterals etc.
- Photography and videography along with editing

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Specialist

December 2018 - December 2020

McLedger Accounting LLC

Dubai, United Arab Emirates

December 2018 - December 2020

McLedger is a startup FinTech accounting platform to provide online bookkeeping services for MSMEs & startups by simply
asking them to upload their bills online and receive instant reports from a well-thought-of accounting ecosystem in an app.
* Working on all aspects of SEO, SEM, Google paid ads, social media paid ads and email newsletter
* Overlooking online marketing including social media, google, email marketing etc.
* Creating digital strategies and planners along with content creation
* Taking care of offline marketing, collaterals, Public Relations, Events etc.
* Creating and promoting company image along with designing collaterals and publishing content on all the channels
* Creating campaign on annual; quarterly and monthly breakdown
* Submitting budgets, Key Performance Indicator (KPI) and Return on investment (ROI) along with monthly reports.
* Managing marketing team members and overlooking sales for maximum success and closings
* Implementing CRM and monitoring progress and managing reports along with new leads and clients and tickets.
* Creating strategies for client retention and overlooking all client communication.
* Rebranding the company from logo creation till final execution on all channels
* App optimization for IOS and Android as per the latest norms and trends such as keywords, Meta tags etc.

Company industry:
Financial Services
Job role:
Marketing and PR

Marketing Specialist

November 2016 - November 2018

Arrco Lighting Company LLC

United Arab Emirates

November 2016 - November 2018

Arrco providers in lighting products and electrical services in GCC. It deals in trading and supply of latest and technically
advanced products by designing, manufacturing and distributing them to its local and international consumers.
* Creating strategies and executing them with budget allocation.
* Content creation and developing digital marketing calendar.
* Designing everyday posts and updating website regularly while coordinating with an outsourced agency
* Publishing on social media and analyzing results
* Creating and promoting brand identity by designing catalogs, promotional prints, collaterals etc.
* Forming B2B and B2C campaigns to reach maximum audience
* Handling and updating CRM software, training sales and overlooking leads.

Company industry:
Manufacturing
Job role:
Marketing and PR

Marketing Specialist

August 2016 - October 2016

United Arab Emirates

August 2016 - October 2016

X Concepts deals in used and brand new automobiles as well as has a cosmetic solution for the cars known as X Concepts Auto
spa by acting as the sole distributor of Gyeon Quartz Ceramic Coating
* Taking care of Social Media content and strategy
* Posting and responding to queries on social media
* Designing creative and interactive posts
* Showcasing cars and Gyeon application process
* Responsible for photography and videography
* Live updates
* Market researching and coming up with B2B and B2C campaigns to reach maximum audience
* Email marketing
* Handling queries about new cars

Job role:
Marketing and PR

Creative Head

June 2014 - February 2016

Bay View High Pvt. Ltd

Pakistan

June 2014 - February 2016

Established in 1994, Bay View offers a British education curriculum. The school has undergone rapid expansion enjoying a
strong academic reputation as one of the top schools with its students securing international awards for academic excellence.
* Designing and working on company identity along with designing all collaterals for maximum exposure
* Developing social media calendar, designing posts, launching announcements and creating campaigns
* Encouraging students to take an initiative in designing.
* Videography and editing to highlight the current events.
* Content creating and regularly updating the website for admissions, campaigns or event coverage blogs
* Designing posters and campaigns for University of London program
* Training and leading a team of four to six subordinates.

Job role:
Design, Creative, and Arts

Marketing Associate

December 2012 - May 2014

Pakistan Advertiser

December 2012 - May 2014

s Society - Pakistan
Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and conducts advertising
awards annually to encourage and promote positive competition and to appreciate the advertising industry of Pakistan.
* Developing content calendar, designing posts and managing social mediums for maximum organic reach.
* Coordination with partners and ushers for the event.
* Working on the public relations, inviting media, VIPs, and managing entries.
* Managing online portal where entries were assigned to online jury.
* Editing videos, assisting in result compilation, panel discussions and jury sessions and the final event.
* Assisting in overlooking the entire event flow.

Company industry:
Advertising
Job role:
Marketing and PR

Education

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

January 2015

January 2015

Bachelor's degree, Media Sciences

courses: Google Analytics Certificate Google Analytics Academy

Intermediate College of Economics and Social Developmen

January 2010

January 2010

High school or equivalent, Media Sciences

Matriculation Saint Patrick’s Girls High School

January 2008

January 2008

High school or equivalent, Commerce

Pakistan

GPA (percentage): 80%

GPA (percentage): 80%

Skills

Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Media Strategy
Expert
Media Strategy
Expert
Advertising
Expert
Advertising
Expert
Graphic Design
Expert
Graphic Design
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
DESIGN
Expert
DESIGN
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
PUBLIC RELATIONS
Expert
PUBLIC RELATIONS
Expert
ACCOUNTANCY
Expert
ACCOUNTANCY
Expert
AUTOMOTIVE
Expert
AUTOMOTIVE
Expert
B2B
Expert
B2B
Expert
BOOKKEEPING
Expert
BOOKKEEPING
Expert
BUDGETING
Expert
BUDGETING
Expert
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Media Strategy
Expert
Media Strategy
Expert
Advertising
Expert
Advertising
Expert
Graphic Design
Expert
Graphic Design
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Urdu
Expert

Training and Certifications

Certifications
The Online Marketing Fundamentals
May 2018
Google Ad Certification
Aug 2020
Google Analytics Certificate
Aug 2020

Hobbies

  • Digital Arts