Nesma Abed, Digital Diplomacy Officer

Nesma Abed

Digital Diplomacy Officer

British Embassy

Location
Egypt - Cairo
Education
Bachelor's degree, Civic Education and Human Rights
Experience
16 years, 10 Months

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Work Experience

Total years of experience :16 years, 10 Months

Digital Diplomacy Officer at British Embassy
  • Egypt - Cairo
  • My current job since January 2015

Accomplishments:

• Best of MENA in 2015 and 2016.

• Promoted in 2017.

• In 2018, the British Ambassador’s twitter account, @JohnCassonUKbecame the most followedaccount in the whole Foreign and Commonwealth Office.

• Increased viewership on the embassy’s facebook page by 400% in the last year.

• Crisis management on social media.

• Recovery plan after the flight ban on Sharm Elsheikh.

• Managing the embassy’s first internship programme.




Duties:

• Create the social media strategy for the new ambassador’s twitter account, @GeoffreyDAdams(Oct 2018).

• Create the social media strategy for the embassy’s facebook, and twitteraccounts.

• Relaunch @UKinEgypt Instagram account.

• Create digital campaigns, activities, and content for facebook, twitter, and instagram.

• Create visuals for social media including photography, infographics, and video filming & editing.

• Provide social media analysis and evaluation.

• Provide advice to senior management.

• Provide summary of social media trends, and sentiment.

• Monitoring Arabic language media.

• Participate in the planning and execution of senior officials’ visits including ministers.

• Cover for Press Officer during absence including writing news summaries, press releases, managing media crews, and preparing embassy officials to speak to camera.

KSA Business Support & Emerging Markets (EM) Innovation Associate, at Covidien at Covidien
  • Egypt - Cairo
  • April 2013 to January 2015

Accomplishments:

• Reduced processing time for approvals.

• Developed branded documents to support the trainees.

Duties:

• Assist in preparation of Professional Affairs & Clinical Education (PACE) Activities forecast to train Healthcare Professionals.

• Responsible for facilitation, implementation and follow through of clinical education activities, and ensure compliance with regulatory policies.

• Prepare supporting documents for activities.

• Develop Survey Templates to evaluate quality and impact of activities.

• Prepare monthly reports reflecting budget.

• Register new suppliers on company software.

• Process payments to suppliers and service providers.

Regulatory Affairs (RA) Specialist (MEA) at Covidien
  • Egypt - Cairo
  • April 2010 to March 2013

Accomplishments:



• Reduced registration timeframe from 36 months to 9 months in Egypt.

• Submitting registration files for 75% of the company products to Moroccan authorities in 10 working days.

• Registering Covidien’s first product ever in Iran, and composing guideline for product registration in the country.

• Increased compliance with shipment release requirements by 70% in 1 year.

• 100% prompt update of registration status across the region.



Duties:



• Prepare annual registration plan for Middle East, North & Central Africa regions.

• Prepare and review technical information required for the approval/licensing of company products in compliance with government regulations.

• Respond to regulatory authorities’ enquiries.

• Report adverse events and transfer reported device to the facility for investigation.

• Coordinate recall process with Quality Assurance (QA) Team.

• Update internal online system for all products approved for sale in the MEA region.

• Follow up on new regulations and guidelines by government authorities.

• Provide support documents for tenders (responsible for SGH tender Documents in 2010; largest tender held by Saudi Ministry of Health and selling to all the Arabian Gulf region).

• Responsible for training new team mates and distributors’ Regulatory Affairs teams.

• Responsible for communication of annual plan to distributors and achieving plan on schedule.

Pharmacist at Seif Pharmacies
  • Egypt - Cairo
  • January 2010 to March 2010

•Dispensing of Medicines
•Patient Counseling

Medical Representative at Vamer Pharmaceutical
  • Egypt - Cairo
  • June 2008 to December 2009

4 Medical Representative at Vamer Pharmaceutical (June 2008 - December 2009)

• Worked on Dermatology and Plastic Surgery Products
• Responsible for spreading awareness and use of products
• Arranging appointments with doctors
• Making presentations to doctors
• Communicating company's message, and benefits of product to doctors
• Collecting feedback from doctors
• Building and maintaining positive working relationships with medical staff and supporting administrative staff
• Keeping detailed records of all contacts
• Reaching annual sales target
• Planning work schedules and weekly and monthly timetables
• Daily reporting to Area Manager
• Regularly attending company meetings, technical data presentations and briefings;
• Developing strategies with Area Manager for increasing opportunities
• Ensure company is informed about the activities of health service relevant to company objectives and vision

Chairlady of Subcommittee on Middle Eastern Affairs at Model American Congress
  • Egypt - Cairo
  • July 2007 to August 2008

 Undergraduate Program at Cairo University
Chairlady of Subcommittee on Middle Eastern Affairs
Collaborate with team to come to a mutual vision; the Subcommittee’s vision
Giving tutorial presentations on the Lobbies
Giving presentations on Presentation Skills & Communication Skills

Fellowship in United States Congress at United States Congress
  • United States
  • September 2007 to September 2007

•Intern at Mark Souder's Office (Republican Congressman)
•Meeting with Chief of Staff of Senator Richard Lugar, Republican Leader on Foreign Relations Committee
•Meeting with different media professionals covering US Politics
•Working with Deputy Chief of Staff of House Representative Mark Souder on analyzing articles and news published in media of related to the office
•Attending a Hearing Session for General Patraious and Ambassador Crocker on the Situation in Iraq followed by office discussion
•Fellowship was granted by the Model American Congress (MAC) Program and US Embassy in Cairo after interviews and participation as delegate representing Hillary Rhodam Clinton (Senator of New York at the time) in academic year 2006 - 2007

Education

Bachelor's degree, Civic Education and Human Rights
  • at Cairo University
  • June 2014
Bachelor's degree, Pharmaceutical Sciences
  • at Cairo University
  • June 2008
High school or equivalent, IGCSE
  • at Ruwais International School
  • June 2001

Specialties & Skills

Motivation
Team Player
Analysis
Creative Content
Content Creation
Management
Digital Marketing
Strategic Communications
Leadership
Creativity and Idea Management

Languages

Arabic
Expert
English
Expert