Senior Moderator
the nielsen company
Total years of experience :11 years, 2 Months
Assigned to be the key contact and key moderator for projects for major government clients in Dubai - ( Citymakers & DEWA)
o Responsible to handling clients queries, provide debrief and feedback.
o Assist researchers on writing presentations and consumers insights reports
Work as the key moderator for most of Nielsen projects across the emirates and across GCC.
Supervise fieldwork and moderate Interviews and focus groups through video calling programs during Covid 19 pandemic Proficient in using different types of projective techniques in cross- cultural marketing research
Responsible for content analysis post completion of fieldwork Personally execute customer research in many cases (e.g. writing and mini quant surveys, moderating store shopalongs, ethnographies, focus groups, phone interviews, In Depth interviews, home
immersions… etc.)
Experience in working on Audio And Video editor programs. Able to cut and edit audios and videos according to the researchers instructions
Moderate and manage online focus groups, in depth interviews and Bulletin Boards.
Design questionnaires, discussion guides, observation instruments and logs to gather meaningful feedback from participants.
Leverage social listening and other behavioral data analysis to augment or complement primary research findings as needed Implement clue writing, hunches and themes Innovation when needed
Supervise fieldwork when needed and assist operation team in recruiting and implement quality assurance measures before conducting moderation
Worked on difference research projects ranging from FMCG, Finance, Automotive, public sector, B2B, socio-cultural cohesion, F&B and more
Trained to moderate focus groups, In depth Interviews, In Home visits, observations, shop along and ethnographies)
Showcased moderation skills in establishing the rapport with respondents by
o Promoting comfort and openness among members of group discussions
o Creating a relaxed and accepting atmosphere. Demonstrate unconditional positive regard.
o Maintaining a high level of interest and motivation among respondents. Keep up the enthusiasm necessary to keep participants involved.
Wrote debrief notes post each interaction
Interacted with the clients to provide debriefs and feedback
Responsible to enter information into the computerized database Processed customer source documents by reviewing data for deficiencies, resolving discrepancies by using standard procedures or returning incomplete documents to the Registration and the Supervisor for resolution.
Maintained data entry requirements by following data program techniques and procedures