Marketing Manager
IMC
Total years of experience :16 years, 1 Months
• Manage the marketing team to perform digital
media, research, branding and PR tasks.
• Manage marketing budget & monitor spending.
• Prepare creative & media agency briefs, and
evaluate agency proposals.
• Foster relationships to maintain existing clients
while developing new relationships to attract
potential clients.
• Monitor market trends, research consumer
markets and competitors’ activities.
Highlight:
• Manage new brand(s) launch to drive sales and
fortify product portfolio.
• Partner with local & global stakeholders to
define & develop marketing strategies,
marketing mix and business analysis.
• Visit different trade channels to monitor brand
performance & competition.
Accountable for the following:
-Annual Budget around 500, 000 Euro CAPEX.
-Sales Turnover from NPI volumes: 20, 0000 h. liters. annually
-NPI/year = 2.5 - 3 M. Euros Gross Revenue
OPCO- Innovation Champion
Highlight:
• Design and execute Marketing calendars, and
promotional activities.
• Partner with Category marketing teams to
develop integrated communication plans.
• Manage the rollout of new brands planning and
development to boost organic growth and
brand awareness.
• Act as the single key contact for HEINEKEN
HQ-AMS for New Brands update &
performance.
• Represent Egypt OPCO in Heineken
Amsterdam commerce week conference.
Strategic event shared by 43 local teams from
different markets to present new
brands/marketing innovations & stay
connected with Heineken innovation strategy.
Highlight:
• Formulate & implement Co.’ PR strategies with specific objectives and targets.
• Corporate Events: managing and executing events that strategically support the organization’s objectives. Develop and manage event budget.
• Corporate Communication: Support the management in the implementation of corporate internal communications plan & strategy.
Faculty of Arts - English Department 4/ Years - Came out the first Average 4/ Year Topics : - Translation - Linguistics & Phonetics - Novel, Drama, Poetry & Criticism - English & American Culture
Current Study - Major Marketing
Topics : ( Current Study ) -Identify the role of direct, electronic and Geo marketing as a part of the integrated marketing communications -Develop digital marketing plan for a product/service -Analyze the performance metrics of email marketing campaigns -Plan for on-site and off-site product visibility optimization -Evaluate the video content to be used for generating leads, building customer relationship and branding a product/service -Design YouTube channel to promote a product/ service Design a mobile marketing campaign for enhancing the brand image Calculate ROI of email, Google ads, video and mobile marketing campaigns on the sales revenue of a business.
Sales & Marketing Diploma - Principles of Marketing Grade A - Consumer Behavior Grade A - Professional Selling Skills Grade A - Sales Management & Forecast Final Project - Sales Forecast - Grade A - Integrated Marketing Communication Final Project – New Product Plan Grade A - Marketing Research Final Project – New Product Introduction Research - Grade A - Contemporary Management Final Project - Grade A - Brand & Product Management Final Project – Brand Plan Grade A - Strategic Marketing Final Project – Marketing Plan Grade A - Negotiation Skills Grade A
Topics : - What is PR - PR Functions - PR process - Communications - Etiquette - PR writing - Press Release - Lobbying - CSR - Fund raising
• Communication Management • Cost Management • Human Resources Management • Integration Management • Procurement Management • Quality Management • Risk Management • Scope Management • Time Management • Stakeholders Management
Topics : -Project Management -The context and rationale behind the creation of Global Innovation Process ( NPI / NPD ) -NPI / NPD Tools available to support Leaders in the role of process implementation -The implications of the process on a work stream level.
Topics : - Training & Education Pillar Strategy & Overview - Link training to losses and Company Key Performance Indicators - Training Needs Deployment - How to develop a skill matrix and an evaluation checklist - Overall Training Needs Effectiveness , analysis & Evaluation - One Point Lesson Theory and use of Standard Operating Procedure - Guidelines on How to Prepare Training Material - Define the skill management system - Build up Training facilities - Heineken examples of the following o Vision & Mission , SWOT o Objectives & Key Performance Indicators o One Point Lesson Management o Training Session & Training Assessment
