Digital Marketing & Social Media Manager
Sumansa Exhibitions LLC
Total years of experience :11 years, 7 Months
I have worked on several projects during their launch on social media which today have a strong follower base which has eventually lead to higher footfall during our events.
My daily activities include and are not limited to the following:
Build and execute social media strategy through competitive research, platform determination and audience identification.
Monitor, listen and responded to users in a “Social” way while cultivating leads and sales.
Create, curate and manage all published content - Generate, edit, publish and share content (original text, images, video, etc.) that builds meaningful connections and encourages community members to take action. Design, create and manage promotions and Social ad campaigns.
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
Set up and optimize company pages within each platform to increase the visibility of company’s social content. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter & Instagram profile, LinkedIn photos etc).
Create editorial calendars and schedules for sync.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices. Post that, act on the information obtained. Monitor trends in Social Media tools, applications, channels, design and strategy.
Collaborate with other departments in the company to manage reputation, identify key players and coordinate actions.
Compile reports for management showing results (ROI).
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Highly experienced in using Pipedrive - a Sales CRM system.
Train, manage and oversee employees who have been hired to handle social media as well as sales.
Manage and optimize Google Adwords and Bing Webmasters to create search engine ads specifically targeted to a given demographic on Search Engines as well as Mobile Applications.
Gained full-time employment at Leather Corner Trading Co. Ltd. in Riyadh, Saudi Arabia, a branch of Apparel UAE (Fashion Retail).
Used Social Media to promote various fashion brands managed by the company in Saudi Arabia.
Formulated a marketing plan for all products to be promoted online on social networking websites.
Coordinated with a team of Area Managers for improving Customer Service at all stores in the country and then formulated a better Customer Feedback Form.
Formulated a strategy and recruited firms to certify the branch under ISO 9001:2008 certification leaving scope for further certifications.
Coordinated with the Marketing Manager for obtaining editorials in well-known magazines and newspapers in Saudi Arabia.
Prepared strategic and business presentations for presenting at the annual Apparel Group meeting.
Prepared advertisement presentations for promoting various brands to potential clientele.
Worked as an Online Marketing Intern for the company. Learnt about Search Engine Optimization (SEO) and Social Media Optimization (SMO). Promoted clients online in every method possible.
Worked on the website www.nailthedeal.com. Carried out various troubleshooting and technical procedures on the website. Promoted the site online on social media websites such as Facebook, Twitter, etc.
Worked in various departments thereby learning how the company functioned. Also worked on the dubai metro bridges painting project being carried out by the company.
Achieved two internships: 1. Cosmos Star Consultants for a period of 6 months. Worked as a Social Media Marketing Analyst. 2. Emirates Concrete (EMCON) LLC for a period of 45 Days.
