Nibin Lal

Total 10 years & above experience in Sales & Marketing (Retail & Concept selling, India & Abroad

Managed SAR.5.3 million markeng budget and associated P&L to develop and execute markeng strategies, budgets, and sales plans
▪ Launched new campaigns for company's products and services using effective strategies and attracted new customers to increase company's client base.
▪ Increased exposure of company brands to maximize outreach by managing public relations and communication and followed government guidelines.
▪ Coordinated marketing and sales promotions and IT processes to meet corporate goals.
▪ Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
▪ Reduced marketing costs 15% on actual by streamlining marketing roles, leveraging communication materials, monitoring budgets, and developing protocol.
▪ Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
▪ Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
▪ Devised and deployed online marking plans with effective SEO, social media and viral video campaign strategies
▪ Increased consumer leads by 60% through development of targeted advertisements and dealer direct response program.
▪ Improved and boosted brand image by implement focused marketing campaigns and engaging in professional networking to support outreach.

KEY RESPONSIBILITIES IN CITY FLOWER

•Handling all marketing related needs of 24 retail stores of City Flower (KSA & Bahrain)
•Lead, guide and support the marketing team & Designers
•Provide and supervise the production of engaging text, image and video content for social media accounts.
•Provide draft for PR.
•Provide design inputs.
•Respond and supervise comments and customer queries in a timely manner
•Branding & Social media promotions
•Monitor and report on feedback and online reviews
•Organize and participate in events to build community and boost brand awareness.
•Coordinate with Business Development Team, Services Team and companies projects to ensure brand consistency.
•Build relationships with customers, potential customers, industry professionals, social influencers and journalists.
•Stay up-to-date with digital technology trends.
•Manage and lead all social media sub-contractors
•Manage and lead all marketing contracts/vendors and agencies
•Update all websites related to the company on frequent bases.
•Prepare impact reports to stakeholders and sponsors.
•Responsible for CRM & Loyalty program
•Event planning & Organizing
•Sampling: Coordinate with the B&M team and organize sampling campaigns in store.
•Organize customer engagement activities & events such as lucky draws, food festival and other in-store activities
•BTL ATL & TTL Marketing activities: Responsible for assigning and executing the Flyers according to the month plan
•Ensure Foot traffic to achieve quarterly sales budget
•Cross promotion with complementary businesses.
•Coordinating with Category Management team to ensure proper running of the schemes
•Creates a professional environment for internal as well as external customers
•Ensure Visual Merchandising quality in retail stores
•Update the merchandising team of the fast movers/slow movers and making marketing strategy in coordination with category to ensure desired stock turnover