Art Director
Horizon FCB Beirut
Total des années d'expérience :12 years, 7 Mois
- Working closely with the Creative Director to generate creative ideas and concepts to fulfill the client's brief;
- Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;
- Visiting and assessing locations for potential shoots;
- Working on location;
- Attending meetings at production houses and with other directors;
- Overseeing the final editing of the finished advertisements.
My main clients are hotels, furniture design and home appliances in Lebanon.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action;
- Set up and optimize company pages within each platform to increase the visibility of company’s social content;
- Moderate all user-generated content in line with the moderation policy for each community;
- Create editorial calendars and syndication schedules;
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information;
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions;
- Working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief;
- Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;
- Gaining an understanding of the target audience and business that the advert is aimed at;
- Meeting with the creative director and account managers before presenting ideas to clients;
- Pitching ideas to clients;
- Briefing other members of the creative team;
- Commissioning photographers, artists or film-makers to work on projects;
- Visiting and assessing locations for potential shoots;
- Working on location;
- Attending meetings at production houses and with other directors;
- Making sure that budgets and deadlines are met
- Overseeing the final editing of the finished advertisements.
Good Health Arabia magazine
Vacations and travel Arabia magazine
(Franchise of the Australian magazines
GOOD HEALTH and VACATIONS AND TRAVEL)
- Devising strong design-led feature concepts;
- Communicating tricky ideas visually and creating compelling layouts
- Laying out pages for the magazine, often to tight deadlines;
- Discussing design and layout ideas with the editor in chief;
- Sketching out and designing the cover - which must always look distinctive to attract buyers;
- Anticipating trends and setting the magazine's overall visual style;
- Controlling the art budget.