Head Of Sales And Marketing
MiX Telematics
مجموع سنوات الخبرة :14 years, 1 أشهر
I am an ambitious and results-driven commercial and sales leader with a track record of success and experience leading and increasing growth in small to medium businesses. I have demonstrated success in Business Development, Marketing and Distribution of Equipment and Technologies both internationally and nationally
I am a passionate sporting enthusiast. As a previous competitive Football Athlete and a current part-time Fitness-Coach, I pride myself on living a healthy lifestyle and being involved in a company that is making a positive impact towards eliminating lives lost on roads all over the globe.
I am always interested in making new professional connections and networking with new people. Please contact me if you want to have a chat.
B2B | Sales | Marketing | Business | Business Development
Responsible for the commercial management of € 20 million direct sales across the power, oil & gas, mobility and
marine divisions in 23 countries including the Middle East. Report to the General Manager and manage a team of 6
sales support specialists. Implemented strategies and restructured processes with the focus on driving sales and
profitability while reducing the financial risk and liability of the company.
Core Skills:
- Business Development
- Strategic Planning
- Risk Management
- P&L Management
- Brand Management
- Forecasting and Analysing
- Key Account Management
- Trade Finance
• Developed and implemented new business strategies contributing to a 55% increase in sales over a 4 year period
• Established new contracts and negotiated with government authorities e.g. RTA Dubai, DOT Abu Dhabi, Saudi Aramco, SEC, PDO Oman etc.
• Led key projects e.g. a successful establishment of a Technical and Scientific Office (TSO) as an entry strategy for Saudi Arabia
• Penetrated difficult markets e.g. Egypt, Pakistan, Sudan, Angola etc.
• Reports and forecasting for business and sales planning
• Developed and implemented a risk management strategy covering the Middle East requirements including financial, legal and liability risks
• Eliminated existing contractual and liability risks
• Roll-out of risk and compliance management throughout various departments
• Improved payment security, secured payment terms at start of manufacturing for 64% of all orders in 2015 (compared to 15% in 2011)
• Successfully reduced overdue receivables, from 72% to 21% and DSO from 108 days down to 32 days since 2011, resulting in an improved cash flow and net debt
• Developed and implemented a calculation procedure to increase and maintain the target margin and profit
• Responsible for pricing, sales and cost control including cost savings with focus on P&L
• Identified and executed improvement opportunities in the inquiry-to-offer process resulting in a 4.5 days faster reaction time
• Restructured the back office operations and streamlined the supply chain management
Analysed the procedures and diverse risks of the company. Created and developed measures to improve procedures
in the back office, cost allocations and payments as well as minimising various risks.
• Established back office tools for tracking and logging of sales data
• Analysed and highlighted specific risks for payment terms, cash flow, payment security,
incoterms and pricing
• Responsible for project management of implementation of business processes and introduced new measures/procedures to eliminate/minimise financial, legal and liability risks
• Implemented procedures to prevent misallocation of costs
• Analysed company operations and reported potential opportunities to increase efficiency
• Raised awareness of potential risks/opportunities and presented solutions on payment security,
cash flow and risk
Diploma (4 year degree with dissertation) in Business Administration Major in Banking and Financial Services Diploma dissertation: “Methods of Hedging Barrier Options – Dynamic vs. Static Hedge”
dissertations in: Management of International Management Strategic Decision Making Personal Academic & Career Effectiveness Final presentation in: Strategic Decision Making Economics
Modules included: Derivatives & Risk Management Investments Strategic Management Economics