Niharika شارما

Gurugram Successfully led a 10-member team in Website Experience, Digital & Content Marketing, and Customer Advocacy. Oversaw the creation of high-quality content assets for thought leadership and lead generation. Generated 2000+ Marketing Qualified Leads in 6 months, potentially worth $1 Million. Launched and managed "The CX Broadcast" podcast across Google Podcasts, Apple Podcasts, Spotify and YouTube. Directly managed teams in content, SEO, PPC, lead generation, design, and development, boosting productivity by 10x. Led the ideation and exploration of innovative strategies for paid personalization, aligning them with the global strategy and local market needs. Collaborated closely with the Audience Manager, Global Paid team, and Personalization Marketing Analyst. Assessed and prioritized enablement requirements from both technical and content perspectives, working in tandem with the Digital Hub and Dynamic Content Team. Continuously improved the relevance and customer-centricity of paid media activities across the marketing funnel. Developed and executed a quarterly testing roadmap, ensuring alignment with cross-channel experiences. Collaborated with key stakeholders, local market channel leads, and market-specific agency paid channel teams. Implemented innovative strategies, achieving 100% QoQ MQL growth, 300% ROI boost, and 1/3 reduction in Q2 2023 acquisition costs. Introduced a conversion-focused content framework, resulting in a 60% MoM organic traffic increase and 30% MoM organic conversion increase. Formulated and implemented a GTM strategy for survey products, winning awards from Capterra, G2, Crozdesk, GetApp, Software Suggest, and Software Advice.