Partner
Clothing and Garment Retail
Total years of experience :4 years, 5 Months
Initiated advertising strategies, product and channel marketing, and media campaigns (digital and physical) for multiple markets.
Designed website, implemented social media marketing and online advertising campaign to drive brand awareness, increase visibility, and penetrate Dubai market.
Promoted every year from Graduate Engineer Trainee, to Assistant Marketing Manager, and then Deputy Marketing Manager.
Conceptualized and managed digital media campaigns to drive the visibility of the brand Mahindra Auto Quotient; increasing fan base from 1, 500 to 1 million.
Collaborated with NDTV to develop/produce the world’s largest pan India automobile gameshow, “Mahindra Auto Quotient’ that aired on national TV (NDTV).
Launched and lead entire marketing campaign (goal/key message, target audience, etc.); leveraged search engine data, market analytics, and prior year feedback.
Planned and mapped content, websites, ad campaign, and digital marketing (social media, search engine optimization), for internal and external platforms; annual budget of INR 65M.
Conceived and established an industry unique automobile and product lifecycle simulation workshop named ‘Garage’, which was selected to be filed for patent protection.
Established a supply chain network modeling simulation designed to explain product lifecycle, and received the ‘Excelerator Award’ (top award at Mahindra).
Produced an online media initiative called ‘Virtuality’ that allowed users to build their own SUV from scratch, and ‘Test your AQ’, an adaptive test which measured a user’s Auto Quotient.
Enrolled in World's best non US business school for a 1 year MBA program. http://www.bloomberg.com/features/2015-best-business-schools/
Completed Advanced flyer level course
