Marketing Product & Acquisition Head
Reliance Jio Info comm Ltd.
Total des années d'expérience :18 years, 1 Mois
• Part of the biggest Green Field project in India for the launch of 4G service by Reliance Jio
• Developing Strategies to create Eco system for 4G / LTE in the State
• Developing pricing strategy of Handset along with accessories & Mobile Services along with more than 25 in-house apps
• Developing acquisition strategy for different set of consumer segment of the market both on Devices and mobility
• Product, Pricing, U&R, Segmentation, Customer Life Cycle Management & Own base Management to maximise the revenues
• Brand development at local level and lowest entity of the market
• To plan, create and roll out above and below the line consumer communication to support sales team in achieving their objectives.
• To cost effectively develop and implement media plans - press, radio, outdoor & other innovative channels.
• Be the custodian of the Brand Internal and External including all ATL & BTL components
• Cost effective and impact intensive implementation of marketing budget
-Develop & innovative Competitive products for new acquisition & existing customer base for all telecom product line including Voice/Text/Data/ Value Added services etc. in both Postpaid as well as prepaid variants.
-Segmentation of products and customers to design an product having Edge over competition
-Lead business to define the long term Pricing strategies & ensuring brand value is maintained
-Lead the organization with competitive Product management & Acquisition planning with innovation launches strategies & to fulfill the yearly AOP
• Managed consumer lending business for unsecured portfolios (Credit Cards)
• Bad Debt Management vide portfolio analysis & customer segmentation
• Analysis of current processes with the help of various statistical tools like Trend & Time Series Analysis, Dash Boards, Pivot Tables etc. to insure optimum utilization of resources
• Liaison with external & internal stakeholder to map their requirements & achieve desired results.
• Initiated one Call Centres & and Efficiently Managed cross-functional teams of Partner’s Contract Centre (Collection Function) with an operation capacity of 100 people
Completed MBA full time from ICFAI university from their Gurgaon Campus
completed Business in Business Adminstration from BIT Mesra . a 3 year full time cource