Nikita Yadav

■ Managed end-to-end digital marketing for a UK-based e-commerce client —
WordPress website management (page structure, blog publication, on-page
SEO, meta optimisation, internal linking) and full Shopify store setup (product
listings, collection layouts, UX improvements, conversion optimisation).
■ Managed complete social media presence for an Australian fitness-trainer
client — content planning, community management, follower growth, and
organic reach, operating across international time zones.
■ Managed 10 client accounts simultaneously, planning and executing
full-funnel paid campaigns across Instagram, Facebook, LinkedIn, and
WhatsApp — covering audience targeting, creative direction, budget allocation,
and performance optimisation.
■ Delivered 200%+ growth in WhatsApp lead generation — scaling weekly
leads from 5-10 to 20-30 per client via targeted Meta Business Suite
campaigns.
■ Grew social media leads from ~10 to 40-50 per month per client through
strategic content calendar management (10-15 posts/month/client).
■ Built interactive marketing dashboards in Looker Studio for automobile dealer
clients, consolidating sales, inventory, and lead data into actionable reports and
reducing manual reporting time by approximately 30%.
■ Write and refine AI prompts for client-facing chatbots and internal automation
workflows, improving response accuracy and reducing manual handling time.
■ Develop and maintain WordPress websites for a UK-based client — handling
page structure, blog publication, and on-page SEO tasks such as meta
optimisation and internal linking.
■ Handle end-to-end Shopify store setup for the same UK-based client —
product listings, collection layouts, UX improvements, and basic conversion
optimisation.
■ Create SEO-aligned blog content that supports organic visibility and serves as
top-of-funnel material for client acquisition.
■ Collaborate with cross-functional teams to ensure digital campaigns align with
broader business and sales objectives.

■ Supported the planning and execution of digital campaigns promoting hospital
services across social media platforms.
■ Created and scheduled content across channels to increase patient
awareness and drive appointment enquiries.
■ Assisted with on-page SEO tasks to improve the hospitals search visibility for
local healthcare queries.
■ Prepared campaign performance reports, providing weekly visibility on reach,
engagement, and conversion metrics.