Nilay Jayswal

B2B & B2C, End-to-End E-commerce Fulfillment Achievements:
• Lead performance marketing efforts for OPLOG across Turkey, the UK, Germany, and the US, driving
measurable growth in international markets.
• Manage LinkedIn outbound campaigns targeting both Enterprise and SMB segments in Turkey and the UK,
leveraging Clay and Lemlist for effective outreach.
• Oversee the entire marketing team, contributing to content creation, SEO, AEO, organic traffic growth, and design
support to meet diverse marketing needs.

• Executing multi-channel campaigns targeting North America, LATAM, EMEA, and APAC markets using
Google Ads, Bing, Meta and LinkedIn Ads managing a $100K USD monthly ad budget for cold targeting,
branding and website visitor retargeting.
• Improving Conversion Rate - Landing Page and Ad Asset performance through rigorous A/B testing using
Convert.com, Ad Variation and page optimisation with Swipe Pages.
• Tracking marketing campaign performance using tools like Dreamdata, HubSpot CRM, and Mixpanel to
monitor lead quality, funnel progression, and ROI.

• Managed end-to-end campaigns targeting North America and EMEA markets using Google Ads (Search,
Demand Gen., and Performance Max), Capterra PPC, LinkedIn Ads, and Reddit Ads, overseeing a combined
annual ad budget of $500, 000 USD.
• Designed and implemented Outbound email sequences using Apollo, identifying high-value enterprise accounts
and delivering personalised outreach to boost lead acquisition and revenue pipeline growth.
• Collaborated with design teams using Figma to create and optimize campaign creatives and product teams to
develop interactive demos using Storylane.

• Developed and implemented data-driven strategies for B2B lead and revenue generation across North America
and APAC markets, utilizing Google Ads, Reddit Ads, Marketplace listings, and Outbound campaigns.
• Led user onboarding processes and managed customer relationships, including reactivating churned-out customers
in the B2C and B2B segment.
• Managed lead nurturing programs using HubSpot CRM, Mailmodo, incorporating guided product demos,
pilot runs, drip campaigns.

• Built, scaled, and optimized multi-channel digital marketing campaigns across Google, LinkedIn, Facebook,
and Reddit targeting North America, EMEA, and APAC markets, achieving significant growth in developer
community size.
• Leveraged tools like Google Ads, Google Analytics, and CRM platforms like Hubspot to track and optimize
campaign performance, achieving reduced CPL and improved ROI.
• Developed and implemented a content distribution and syndication strategy using platforms like Dev.to,
Hashnode, Medium, Tealfeed, Reddit and public communities on Slack and Discord.