Channel Sales Manager
Getit Infoservices Pvt. Ltd.
Total years of experience :26 years, 10 Months
I have joined this organization to manage Channel Sales business. Wherein we do promote digital promotional products i.e. Google Ad words, Facebook commercial page management and likes managements, YouTube Promotion. Also promoting companies own products like Ask me Premium Listing (Local Search Engine), Web Starter Pack (Single page web site for small businesses), Ask me Bazaar (companies own on line selling portal). This entire product to promote majority in SME target segments using Channel Partner model, where I have my expertise.
Responsibilities:-
1) Appointing minimum 10 Channel partners.
2) Taking care of proper mix of Channel Partner i.e. Advertising Agency, Telecom Distributor, FMCG distributors.
3) Bringing initial investment in virtual product buying in advance in normal distribution terminology bring proper investment as primary.
4) Train men power of Channel Partner to make market ready to sell digital space selling
5) Proper sales mix to make Channel Partner makes maximum margin from Getit’s business to make them more involve in business activity.
6) Accompanying Channel Partner to make HNI calls and help them to convert prospects in real business.
7) Meeting given sales and collection target.
8) Deep understanding of the technical part of the third party products like Google’s variant like google ad words, Google Banner, Google display adds, Remarketing, Face book commercial page management and likes managements
Achievements:-
1) Got success to bring 10 Channel Partner on very first month of the joining.
2) Proper Channel Partner mix with flavor of Advertising Agency, Tour Operator, Telecom Distributors, Finance DSA.
3) Make all 10 Channel Partner involve in Geitit’s Business and make them all contribute in business
4) Given proper training to FSE’s of all Channel Partner and made them market ready.
5) Achieved all given sales target by the senior management
6) Won Sales excellence award for the quarter in the very first quarter of the joining.
7) Senior management also given additional responsibilities to develop spoke towns like Kadi, Kalol, Mehsana,
I have joined this organization as SAP trainee in the month of July-2012 after having continuous discussion with State Head and CEO they find me suitable person to head channel sales business of the organization. As a Channel Sales Manager my role is to enhance general trade business for the branded FMCG Products (i.e.Unilever, PG, Cadburies, J&J, RBI, GSK, Coca Cola India, Pespsi) companies own brands like Tasty treat (Jam, Sauce, Catch up, Wafer Biscuits) Clean Mate (Toilet Cleaner, Floor Cleaner Glass Cleaner, Dish wash Bar and Round) and I have taken over this responsibility in the month of Augest, 2012. With the team of 9 sales officers and covering 1000 retailer spread in Mehsana, Sabarkantha, Kheda and Anand District and also Ahmedabad whole sale market and generating business of 250 Lacs average on monthly basis.
Responsibilities:-
1) Recruiting Man power and provide proper training as per the standard SOP of the organization.
2) Planning of sales target on the basis of market potential and sales officer. Also target planning of different categories i.e. FMCG food, FMCG non food, Staples and own brand product.
3) Planning of sales officer’s route plan and follow up of the same.
4) Sales target planning on monthly basis, weekly basis and daily basis and follow up of the same with Sales team and MIS team.
5) Follow up of competitive pricing and material with category (Buying) team.
6) Ensuring of avability of stock and delivery of the order material to retailer.
7) Ensuring profitability for the line of business by achieving sales target with proper margin covering maximum market potential.
Achievement:-
1) Recruited 7 man powers after taking over position of channel sales manager and also retain them in high competitive human resource market.
2) Trained them to sale multiple ranges of products of different companies during single sales call.
3) Bring sales figure graph from 10 lacs/ month to 150 lacs/ month within the span of 6 (six) month span with the expanded sales of product range from average 2 products to average 8 product per order.
4) Achieve the sales target with the margin earning of average 4.75% on total volume of sales figure monthly basis which is more then set benchmark of the organization of 4%.
5) Negotiate with Category team and expanded the product range with good margin.
6) Created strong relationship with the retailer network.
I have joined Bharat Business Channel Limited as Area Head- Sales and handling the area Ahmedabad
City, Banaskantha District, Mehsana District and Patan District. Taking care of total business
Volume of 200 Lacs per month. Handling total team of 3 RSO and 12 FOS and 6 Distributors.
Responsibilities:-
1) Achieving sales and collection target
2) Achieving targets of new acquisition
3) Creating brand awareness to the trade
4) Tracking the market working of reporting team
5) Market visit and develop new outlet
6) Providing training to the team i.e. RSO, Distributor’s FOS
7) Pulling new resources of business like corporate account
8) Control the churn of customers
Achievements:-
1) Taken over the No.1 position in all the areas from the nearest competitors in terms of new acquisition
2) Achieved more than 100% targets from the first month in Sales and collection
3) Train team to work as per the demand of organization and both RSO got appraisal of 20%
4) Recruited Distributor from telecom back-ground to cater telecom counters.
I was handling area of district KUTCHH. My role was to manage distribution of the STB and ITZ (Recharge card) cards. Totally I was managing the dealer network sparred around 140 nos. in the widely spread area. I have achieved growth ration of more then 100% in terms of activation of the STB and also given growth of around 50% in revenue part. Prior to taking over Kutchh have work in Chhatisgarh and also head the north Gujarat including Mehsana, Banaskanth and Patatn district. In the area of renewal which is crucial in any DTH company I have stood second in entire zone with the ratio of approx. 80% which is highest ever in the entire chhatisgarh state and hold second position in entire zone (the zone included Gujarat, Rajashthan, MP and CG). After evaluating performance in Chhatisgarh management placed me at Gujarat where I was heading district Mehsana, Sabarkantha and Patan which are widely spread and potential area in terms of DTH business is considered. Here also I had make my present in very short span. Handling total 5 distributors to manage total dealer network of 450 outlets.
Responsibilities:-
1) Meet the sales target
2) Evaluate brand presence with coordination of marketing team
3) Timely training to Distributor FOS and Dealer education.
4) Market coverage
5) Expansion in terms of dealer network as well as Distribution network
6) Pull corporate and bulk business
7) MIS and Report preparation
Achievement:-
1) One of the winners of Golden Turban competition role out in the month of October for the activation nos. 1500.
2) Stood in second position in collection and renewal for the consecutive 3 months in entire zone.
3) Given growth of more then 100% in all the areas i.e. Activation, Collection, Renewal, distribution and dealer network expansion.
4) Successfully open 4 and make profitable business opportunity in the concept outlet called Dish Shoppe which is once again highest no. in entire Chhatisgarh Region.
5) Brand shop of Adipur ranked 4th PAN India level.
6) Always qualified and been winner of the any competition rolled out by the organization.
Specially appointed for this vertical, with task of driving the team force for venturing out for new opportunities in niche market.
Developed new 5 Referral (DSA’s) and drive them for substantial business from the day of appointment.
Expertise on systems and procedures over a period of time, have benchmark on disbursements.
Effectively managing the inductions and training programs for the team and drive them to achieve the set targets.
Supporting the Channels for efficient working and coordinating with company for effective relation building.
Maintained IRR standards for increasing net revenues.
I have worked with kotak mahindra bank ltd. As a Unit Manager here I was handling DST called K-Direct II. DST is involved in the business of promoting the product personal loan. I was directly appointed by kotak mahindra bank ltd. to take of the unit. My duty was to handle and promote the above mention product, handling FOS and Team Leaders and motivate them to maximize the market, also responsible to get new manpower and train them, meeting the targets. I have achieved figure of 100 Lacs disbursed average (figure of last five months) against figure of 35 lacs (average before my joining) this it self reflect what level of energy I have put to generate business. Here I am reported to Sales Manager of kotak mahindra bank ltd. from last 2 months I am heading the retail business of western suburb of Ahmedabad and I am to manage to get the figure of 50 lacs against the volume of 20 lacs.
Functioning tasks was managing daily operation of the company including production, dispatching of finished goods, harmonization with the accounts and share departments for budgeting and appreciative resources for finance. It also included responsibility of sales and marketing of the company. I was directly reporting the Managing Director.