Marketing and Public Relations Manager
Islamabad Marriott Hotel & Pearl Continental Hotel Rawalpindi
Total years of experience :7 years, 10 Months
Generated over 2.5 million PKR in revenue by executing comprehensive digital marketing campaigns for two events in the first quarter.
Increased social media traffic by 15% by developing, executing and measuring marketing strategies to increase brand awareness.
Created a paid holistic campaign and generated leads with an 18% ROI.
Managed a PKR 9 million marketing budget while creating a budget surplus with consistent sales.
Increased brand awareness by designing PR campaigns that contributed to 30% increase in social media traffic including website in 6 months.
Track content performance of organic and paid posts with reach of 50, 000.
Responding to 100+ inquiries on social media daily across company's social media platforms.
Created engaging email campaigns and email outreach resulting in 70% response rate and keeping leads interested/becoming clients.
Exceeded sales targets by AED 150, 000 in first quarter by implementing effective sales strategies and increased customer database by 100+
Revamped customer engagement activities, leading to 25% increase in repeat business.
Grew social media following by 60% in first half by
designing and implementing content using latest
digital trends.
Led team that secured over 30% more clients
through effective lead generation campaigns
and strategic networking.
Planning advertising opportunities; -
Using the full marketing mix for the company’s marketing communications; -
Organizing photo shoots for adverts; -
Attending events such as conferences, seminars, receptions and exhibitions for networking purposes; -
Conducting market research, for example using customer questionnaires and focus groups; -
Contributing to, and developing, marketing plans and strategies; -
Managing the timeline and the budgets; -
Monitoring competitor activity