Nishant Mishra

MBA Marketing (Team Size: 5) 1. Competitive audit and Marketing Analysis of a Budget hotel in Singapore, done on the Fragrance hotel chain Analyzed the macro environment of the budget hotel industry in Singapore by using the PESTEL analysis Applied the 7 Ps model for a detailed comparison between Fragrance hotel and Hotel 81 Applied the Flower of Service model for a specific study of the services of Fragrance hotel chain an provided recommendations based on the same 2. Dissertation done on the “Role of marketing systems in the development of the Indian diary industry” Studied the various aspects of marketing systems and their relationship with marketing concepts such as External environment analysis, Marketing mix, Supply chain model In-depth study of the dairy marketing system in S. E. Asia in general and India in particular Performance analysis of the Indian dairy marketing system based on primary and secondary research Generated a Marketing system improvement model with specific emphasis on the way forward for the industry using a Public-Private Partnership model Small Business Entrepreneurship (Team Size: 5) Successfully led a team of five in order to design and develop a business plan for setting up an online library service in Singapore Verified the scope for success in the library business in Singapore by performing an external environment analysis based on PESTEL, Porter’s Five Forces models Performed SWOT analysis to determine the immediate environment for the business In-depth description of the business plan starting with an STP (Segmentation, Targeting and Positioning) model, followed by the Organizational plan, Operational plan and Marketing plan