Senior Accounts Executive
Grey World Wide
Total years of experience :11 years, 8 Months
Responsibilities include but not limited to:
• The day-to-day execution of assigned client projects
• Contribute to and develop advertising campaigns
• Coordinate and Manage agency resources for their projects and often act as the day-to-day interface between the various in-house departments that are involved in project development
• Meeting and liaising with clients to discuss and identify their advertising requirements
• Liaising with, and acting as the link between, the client and advertising Agency by maintaining regular contact with both, ensuring that communication flows effectively
• Negotiating with clients and Agency staff about the details of campaigns
• Presenting creative work to clients for approval or modification
• Handling budgets, managing campaign costs and Invoicing clients
• Writing client reports
• Monitoring the effectiveness of campaigns
• Undertaking administration tasks
• Arranging and attending meetings
• Instrumental in ensuring that projects are completed on-time, in-budget and meet client/agency objectives
• Being proactive in understanding the big picture as well as the details and contribute suggestions, new ideas, procedure recommendations etc. to team and agency management
Academic Projects: Crisis management for the genetically modified vegetable Bacillus thuringiensis Brinjal( Bt Brinjal ) Chalked down a PR plan for Saina Nehwal Constructed a media plan for Micromax mobile Handled the production of various advertisements and short films Designed a coffee shop right from scratch which included logo, signboard, stationary, packaging, menu, interiors, website and floor plan Created and developed an ice-cream brand named ‘FRAUST’ using the various tools and aspects of Brand Building