Copywriter
Acorn Strategy
Total years of experience :12 years, 11 Months
Crafting communication solutions ranging from editorial strategies, press releases, op-eds, speeches, social media content and more for a wide range of clients, with special focus on government entities and sectors including energy, healthcare, cybersecurity, tourism, retail and business.
• Wrote and edited effective PR content for government, semi-government and private clients, including articles, press releases, mailers, internal and external communications.
• Developed engaging, creative, innovative social media content for regularly scheduled posts, promoting brand-focused messages. Client sectors include FMCG, financial services, real estate, government and semi-government.
• Developed, implemented and managed social media campaigns based on client requirements.
• Coordinated between various departments including PR, social media and creative teams.
• Created company literature and other forms of communication along with editing, proofreading, and revising communications.
• Created and delivered press releases, media relations content and executive bios, and speaking proposals.
• Additional tasks included coordinating events and press interviews, maintaining social media accounts for the companies and MD, maintaining a digital library for published news and liaising with media for opportunities to promote the company and the MD.
• Organized and managed internal and external events for the company across the GCC.
• Created company literature and other forms of communication.
• Edited, proofread, and revised communications.
• Developed marketing communications campaigns.
• Created and delivered press releases, media relations content and executive bios, social media content, and speaking proposals.
• Organized and managed events across the UAE, Oman, India, Switzerland for various properties under the company.
Handled editing, proof reading, research, reporting and commissioning stories for The Filipino Times - a weekly news magazine which I helped launch in June 2014.
Wrote and edited press releases for corporate clients.
Formulated and executed online promotions and contests in line with client requirements.
Worked on the sports desk editing copies brought in via reporters and agencies. Also did local reporting.
Hands on experience of sports journalism under the guidance of some of the best sports journalists in the business.
- Handled the tasks of editing stories to remove grammatical errors and spelling mistakes and ensure readable and clean final copy for publication.
- Wrote regular and feature stories.
- Coordinated with journalist and other media professionals to ensure accurate news.
- Ensured that the published news adhered to the editorial guidelines and publication standards.
- Handled the social media pages for the magazine.
Assisted the director for a six episode fiction shot in five days time for India's national channel.
Worked on various websites varying in content, style and design.
Learning the different aspects of creating a well written technical write up with relevance to current trends.