Senior Digital Campaigner
Purpose
Total years of experience :10 years, 11 Months
• Conceptualizing and executing advanced digital strategies, driving impactful campaigns within the social sector.
• Leading end-to-end campaigns with budgets of over $100K.
• Leading the Digital function for the India geography for the organisation.
• Leading cross-functional teams, fostering innovation and nurturing growth and expertise.
• Integrating emerging technologies for enhanced campaign engagement and effectiveness.
• Conducting campaign performance analysis, delivering insightful progress reports to senior management.
• Spearheading website optimization, elevating user engagement and conversion rates for various campaigns Innovatively infusing data-driven insights into campaigns for enhanced effectiveness and audience resonance.
• Actively working on capacity building of internal teams on growth hacking tools and techniques.
• Formulated and executed Marketing Campaigns for special initiatives, overseeing Affiliate Marketing, Referral Marketing, and Channels for impactful social media engagement.
• Led performance marketing on Facebook, Instagram, and YouTube, sourcing applicants for scholarships.
• Spearheaded technical SEO for boosted SERP rankings through on-page and off-page optimization.
• Engineered comprehensive social media strategy, collaborating with cross-functional teams and agencies.
• Orchestrated thought leadership for a women empowerment initiative.
• Managed external partnerships, shaping digital strategy and perception analysis.
• Generated progress reports, evaluating metrics for senior management.
• Led website overhaul, A/B testing, optimizing UX/UI for increased engagement and conversions.
• Enhanced online presence and conversion rate optimization, boosting website ranking and organic traffic.
• Directed strategic email outreach, focusing on higher click-through and open rates for engaged audience.
• Oversaw comprehensive website revamp, from wireframing to successful implementation.
PRIOR EXPERIENCE
Developed and handled keyword research strategies to boost organic search and website traffic. Prepared and monitored campaign budgets for lead acquisition and user retention campaigns. Performed a social media marketing roadmap for the organisation. Launched and maintained email marketing campaign assets as per current industry trends and targeted outreach. Driven website responsiveness to adapt the then-recent features around AMP and responsive pages aimed at improving the overall user experience.
Conceived social media marketing strategies in line with the latest trends and comprehended pain points of the target audience, marketing insights on customers, and so on.