Head of Marketing & Business Development
UniComs Headquarters
Total years of experience :20 years, 9 Months
Unicoms HQ is the operational headquarters of UniComs AG group, Switzerland, which markets and sells easy- to- use home diagnostic equipment and food supplements worldwide. Established in 1998, UniComs has its presence in over 18 countires.
• Strategic Insight and Development
• Development and implementation of annual marketing plans of UniComs products worldwide that resulted in consistent increase in sales in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors.
• Developed and spearheaded the rollout of international expansion that has resulted in our presence in over 12 countries in a short span of two years.
Brand & Marketing management
• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
• Successfully and simultanelously launched new products in four different markets by sustained marketing activities thereby increasing our sales figures and confidence of our distributors in our products.
• Identification of opportunities for improvement on brand positioning, creative work
and media planning.
• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.
• Controlled four outside agency partners in each market we actively particpate; general market advertising, digital advertising, media planning and market research.
• Created and exceuted the first CSR cum Sales campaign for UniComs, which married the efforts of consumers and pharmacists which resulted in achieving the perception of our brand being socially repsonsible.
Business Development
• Developed and implemented consumer research designed to understand the market in order to create the most efficient launch business strategy in the new markets.
• Coached, mentored, and groomed five distributors, positioning them to attain senior marketing positions in their respective markets.
• Re-branded solutions with new marketing strategy and materials, highlighting competitive advantages and value proposition for Partners and Customers
Human Resources and Team Leadership
• Responsible for hiring and mentoring the entire marketing teams in Bulgaria and Romania which consisted of brand Managers, marketing trainees and designers.
• Trained existing staff, hired additional business development executives and managed staff to increase productivity and effectiveness.
• Responsible for hiring country managers in Jordan and Iran.
• Cross-departmental support for Sales/Medical Representative teams in their activities.
Achievements
• Personally brought in high value distributors in five countries within one year.
• Increased client base from 6 countries to 18 countries within 2 years.
• Created highly successful campaigns for home diagnostic and food supplements brands in Bulgaria.
• Created successful launch campaign of blood pressure monitors in Romania.
• Recruitment, mentoring and retention of marketing professionals.
Ecron AcuNova is one of Asia’s leading clinical research organizations.
Responsibilities
• Set-up and launch of Ecron AcuNova's Nutraceutical Research division - a division catering to the research needs of nutraceutical companies in Asia and worldwide.
• Development of business plan and marketing strategy toward launch of nutraceutical research division.
• Prospect identification from the nutraceutical, functional foods and cosmetics industries.
• Development of collaterals required for client acquisition.
Achievements
• Successful launch of Nutraceutical Research division within budget ahead of schedule
• Development of a detailed online strategy / website map for Ecron AcuNova in addition
to contract-stipulated responsibilities
Brands handled
• Telecommunications: Omantel, Oman Mobile, Nawras
• Real Estate: Muriya Tourism Development, Orascom Hotels & Development
• Travel and Tourism: Ministry of Tourism
• Finance: Bank Muscat, Oman Arab Bank
• Retail: Muscat City Centre, Qurum City Centre, A’Saffa Foods
• Nonprofit: UNICEF
• Airline: Oman Air
• Festivals: Muscat Festival
Strategic Insight and Development
• Strategy development along with Strategic Planner and General Manager as part of
the planning process for existing clients and new business pitches
Brand Management
• Planning, development and implementation of brands: Omantel, Ministry of Tourism
• Development of comprehensive brand manuals: Omantel, Ominvest
Project Management
• Development of integrated 360° campaigns for clients
• Communication, coordination and supervision of creative, studio, production and
media teams to deliver successful advertising campaigns
• New business pitch management in coordination with involved agency departments
Account Management
• Autonomous conversion of client briefs into compelling, inspiring creative briefs
• Planning, development and implementation of corporate communications
• Co-ordination with production team toward timely delivery of marketing collaterals
• Documentation management and financial reporting on key client accounts
• Implementation of quality-assurance procedure on all client-bound work
• Identification of and action on cross-departmental opportunities for improvement in account-handling
Financial Management
• Proactive development of cost estimates with clear understanding of account profitability
• Maximisation of client budgets for optimal exposure/ROI with brand objectives achieved
• Constant monitoring and reporting to General Manager of account financial status
Relationship Management
• Primary point of contact for all assigned clients
• Communication with clients and daily project management on key client accounts
• Mentoring and training of junior staff
• Contribution to excellent workplace rapport among colleagues from12 different countries
Achievements
• Retention of Oman Mobile/Omantel group account in 2010 account review
• Win of Ministry of Tourism group account in a worldwide pitch in 2010
• Win of OmanMobile/Omantel group account in a pan-Gulf pitch in 2008
• 2009 Oman Web Awards: Silver, Education Category (Zubair Gold Program)
• 2008 Lynx Awards: Bronze, Interactive Category (53°East Sand Adventures).
The first award for an Omani advertising agency from a major, internationally
recognized award show.
• 2008 Oman Web Awards: Silver, Hospitality Category (53°East Sand Adventures)
• 2008 Oman Media Awards: Campaign of the Year (Zubair Corporation)
• Major new business wins: Muriya Tourism Development, Matrah Cold Stores,
Oman Arab Bank, UNICEF \ UN, and 53°East Sand Adventures
• Highly successful campaign for Muriya Tourism Development resulting in
unprecedented pre-launch sell-out of client’s Jebel Sifah and Salalah Beach properties
• 100% client retention rate
Ecron AcuNova, one of India’s leading clinical research organizations, provides ethical and safe clinical research facilities for pharmaceutical companies from around the world.
Achievements
• Company ranked Best Emerging Contract Research Organisation in India (2005)
• Development and implementation of comprehensive corporate brand manual
• Substantial contribution to the establishment of successful Customer Care Centre
• Coordination of the Manipal AcuNova event at Central Labs Convention, Las Vegas 2007
Ecron AcuNova, one of India’s leading clinical research organizations, provides ethical and safe clinical research facilities for pharmaceutical companies from around the world.
Achievements
• Company ranked Best Emerging Contract Research Organisation in India (2005)
• Development and implementation of comprehensive corporate brand manual
• Substantial contribution to the establishment of successful Customer Care Centre
• Coordination of the Manipal AcuNova event at Central Labs Convention, Las Vegas 2007
Manipal Press, one of India’s premier printing houses, has been providing quality 360º printing solutions to clients from India and Africa since 1941.
Headquartered in Switzerland, SICPA India Ltd is India’s foremost security printing ink manufacturer with a client roster including international governments and corporate clients from across the world.
• Received hands-on experience in the marketing, sales and technical service
of raw printing materials (inks and coatings)
• Responsible for servicing the Bangalore, Mangalore and Manipal markets