BRANDING AND COMMUNICATION MANAGER
Baker Tilly Kuwait
Total years of experience :25 years, 8 Months
• Visual Communication - Create and implement PR and Communications plan to support key corporate campaigns, in conjunction with the line manager. This includes advising different departments to ensure a consistency of approach and messaging across all materials produced
• Creating designs, concepts, and sample layouts to present ideas and designs for effective/powerful visual communication.
• Marketing Campaign Organization and creation in multiple media formats (email shots, online marketing, printings)
• Work closely with Business Development Team to ensure integrated communications across the business. Advise and recommend appropriate communication channels and tactics.
• Manage engagement with external support agencies.
• Creating and implementing a long-term communication strategy, producing a yearly commercial calendar plan.
• Develop and recommend strategies for events/seminars and project implementation, and ensure execution.
• Drive all event logistical matters related to a successful events/seminars including onsite assistance, venue and vendor selection, contract negotiation and budget integrity.
• Proactively identify and address project risks and opportunities.
• Identify alternative solutions when existing event and project plans meet roadblocks.
• Working with the marketing team seek to incorporate social media channels as part of communications plans and develop internal campaigns to promote best practice
• Providing strategic input and direction for the brand, developing style guides, templates, and other materials.
• Organizing and executing marketing campaigns and Email marketing campaigns from design through to dispatch then analyzing results to make recommendations.
• Ensuring all team members provide high quality customer service, monitoring the delivery of the brand direction and recommending areas of improvement.
• Analyze and support annual marketing plans to align with brand strategy and achieve annual operating plan goals. Execute this plan inclusive of Newspaper Ads, directories, Press releases, Social Media, E-Marketing etc.
• Experience in Digital marketing campaign execution, search engine marketing -in particular PPC activity (Google Ad Words, Microsoft Ad Words, Facebook advertising) tactical management and reporting.
• Managing Social Media for various platforms, Linked In, Facebook, Instagram, Twitter, Google Plus.
• Developing and leveraging relationships with suppliers, vendors and partner organizations.
• Maintaining open communications related to branding with international Accreditation body as well as the membership with the international mother company.
• Maintaining the Brand among all the outputs in terms of presentations, proposals …etc. to ensure fulfilling the corporate identity guide lines.
My role is to scrutinize, analyse and evaluate the brand identity, brand performance and brand strategy of the clients’ products or services. Then offer expert recommendations and insights into how the client can revitalize their brand.
My mission begins by conducting extensive research, which includes:
Liaising with company directors and their employees
Undertaking competitor analysis
Identifying the value of branding in achieving the company’s business objectives
Conducting primary research, i.e. devising questionnaires and distributing them to members of the public who constitute the brand’s target audience.
Once all this research is complete, I will process the data, analyse it, identify trends, interpret the information, and present it an accessible and understandable format.
Then I offer expert guidance on how the company can optimize the return on their marketing campaigns.
These recommendations can focus on anything from brand name, packaging design and visual merchandising to strategy development, copy-writing, internal brand engagement and the use of social media and other digital phenomena.
I will take my duties as a consultant to the next level and play an active role in the implementation and management of the proposed brand changes.
• Generating effective visual branding (creating/improving the look and feel of all related artworks given to Graphic design department.
• Meeting the clients to get briefs, understand the design problems and set parameters and guidelines for designers to develop.
• Thinking creatively to produce new design ideas that meet the constraints of time, cost and client's needs.
• Playing a pivotal role in developing and designing new creative concepts for the client’s product and brands right from conceptualization to final delivery.
• Preparing the designs for production.
• Developing creative programs and design concepts that meets the business objectives and strategies.
• Working with the creative design team to develop ideas, concepts and proposals.
• Providing quality control over projects and concepts.
• Producing innovative concepts and ideas for all kinds of media.
• Pitching ideas to clients.
• Supervising printing & production.
• Meeting with clients. Defining project parameters. Estimating projects costs with the marketing team.
• Designing Magazines ads, Brochures, Company's Annual Reports, and Flyers as well as all kinds of Company's Stationeries, Logos, Outdoor Signs, Banners, Posters, and Calendars.
Your marketing campaign’s design, be it print or web, will not only influence the success of your campaign, it will also influence your company’s image in the minds of your customers. It’s essential to have the assistance of talented graphic designer, but going to an outside design firm can be expensive, time-consuming and, quite frankly, a waste of money if the graphic design firm does not fully understand your business and its objectives.
Deliver Media works directly with you throughout the entire graphic design process, which truly makes us unique. From concept to completion, I pay close attention to every detail ensuring that your brand is portrayed correctly and the message that you wish to communicate is being done so in the most effective way possible that entices and motivates your audience to take action.
Whether you are looking to build entirely custom design from scratch or simply want to modify an existing creative, I’m capable to produce a high-impact creative that stays true to your brand and takes your business above the competition.
• Giving lectures for the following topics:
Visual Communication, Advertising, Graphic Design, Design basics, Different Printing Processes & Color Separation.... etc.
Main Thesis: • “Advertising and Internet” Other Thesis: • E-Marketing strategies and best practices • Email Marketing - a powerful marketing tool to maximizing Your ROI • Modern Methods Of Online Marketing • Winning Traffic Through Search Engines Optimization • The Internet as a Medium for Marketing Communication
Master Title: “The Artistic Basics for The Typographic Elements Of The Printed Adv.”, (Analytical Study on Samples from The Last Decade Of 20th Century)
Excellent
Scientific section
