Niyasuthin Noor Batcha

Worked across the Energy and Healthcare portfolios, including events such as Egypt
Energy Show, Plastex, Abu Dhabi Health Week, Global Rail, Plastic & Rubber Saudi and Egypt Mining,
spanning two different industries.

Key Contributions:
• Designed a wide range of marketing collaterals: adverts, web banners, PowerPoint
presentations, marketing toolkits, and outdoor designs.
• Managed layout, print preparation, and color proofing for all Energy events.
• Produced materials including print collateral, outdoor banners, stage backdrops,
brochures, presentations, proposals, web banners, and posters.
• Assisted the marketing team with website design layouts, providing wireframes for
multiple websites.
• Created email campaign designs for Energy and Healthcare portfolios.
• Collaborated with the video editing team to produce web content.

Marketing and Design Specialist | Cityscape, Healthcare, and Industrial Portfolio

• Managed the creation of marketing materials for multiple prestigious events across three industries: Cityscape, Healthcare, and Industrial (including Arab Health, Medlab Middle East, Cityscape Abu Dhabi, Global, Egypt, Qatar, Riyadh, and Jeddah).
• Designed and produced a wide range of marketing collateral, such as advertisements, web banners, PowerPoint presentations, marketing toolkits, and outdoor designs, ensuring brand consistency across platforms.
• Led print preparation, layout design, and color proof checks for all Real Estate events, ensuring high-quality production.
• Developed diverse materials including print ads, outdoor banners, stage backdrops, brochures, PowerPoint presentations, proposals, web banners, and posters.
• Assisted the marketing team in the creation and layout of websites, providing wireframes and contributing to the overall design.
• Designed email campaigns for Cityscape events, enhancing communication and engagement with attendees.
• Collaborated with the video editing team to create dynamic website content, supporting marketing initiatives.

• Led the design and layout of multiple high-profile publications, including the Dubai Resident Guide, Abu Dhabi Resident Guide, Dubai Visitor Guide, Dubai Tourism Guide, Ajman Tourism Guide, and Dubai Airport Guide, catering to government and tourism clients.
• Designed a range of marketing collateral, including brochures, banners, posters, and in-house advertisements.
• Created point-of-sale materials to support retail operations.
• Developed and executed email campaign designs (EDMs) for both internal initiatives and client projects.

• Led the design and production of Auto Trader, a 500-page weekly publication and the top-selling motoring magazine.
• Managed the entire layout and print production process, ensuring consistency and high-quality output.
• Revamped the magazine’s visual identity by introducing new templates, typefaces, colors, and layout structures.
• Simultaneously handled multiple publications, including Auto Trader, Arabian Motor, and Boat Trade.
• Designed in-house advertisements, brochures, and banners to support marketing initiatives.
• Provided event and product photography to enhance editorial and promotional content.

 Video shooting & editing; events photography; audio mixing & editing
 Product shooting; CEO & CFO interview shoots
 Used Pinnacle11 & Adobe Premier CS6

• Designed and laid out leading business publications, including Singapore Business Review, Asian Banking & Finance, Hong Kong Business, Asian Power, and Investment Asia.
• Utilized industry-standard design tools such as InDesign, Photoshop, Illustrator, Freehand, Flash, Dreamweaver, and PageMaker (CS6).
• Managed print production, including color proofing and final checks to ensure high-quality output.
• Conducted customer interviews for business magazines, edited content, and published it on the company website.
• Handled video shoots, video editing, and photography using professional SLR and video cameras.
• Designed and managed e-blasts for digital marketing campaigns.