Sales Director
BrandAid
Total years of experience :25 years, 9 Months
Line of Business : Business Consultancy
Job Responsibilities :
• Develop the strategic sales policies based on company goals
• Responsible for business and market development, sales growth and customer satisfaction
• Create sales and marketing plans and set up KPI’s to measure the implementation
• Devise and manage an effective key accounts management policy
• Oversee the sales team members and lead them passionately to success
Line of Business : FMCG
Job Responsibilities :
❑ Responsible for the development and performance of all sales activities in the UAE
❑ Develop and execute the annual sales plan
❑ Responsible for sales forecast, product availability, visibility and outlets coverage
❑ Hire, train and manage the sales team
❑ Guide the sales team towards achieving maximum growth and profitability
❑ Achieve the overall sales targets, and control expenses to meet budget guidelines
❑ Create sales strategies to expand market share (HORECA, Private Labels, Exports)
❑ Study the competition activities and design our sales promotion activity
❑ Review and monitor stock levels in warehouses to ensure proper inventory levels
❑ Control distribution activities to secure a well-functioning distribution network
❑ Decide the credit policy of the company and ensure collecting dues on time
❑ Handle the relationship with our suppliers
❑ Seek customer feedback, respond to their complaints and resolve their problems
❑ Ensure that customer relationship and service level standards are maintained
❑ Reporting to General Manager
Line of Business : FMCG
Job Responsibilities :
- Successfully managed and scaled the sales department
- Handle the relationship with pharmacies, clinics and enterprises
- Review and negotiate agreements with clients to reach a win-win situation
- Ensure a quality service is consistently delivered to clients
- Train and motivate the sales team to get maximum productivity
- Allocate areas to sales teams and monitor the distribution operations attentively
- Liaise with other departments to control the stock levels and receivables
- Carry out market research studies for new products
- Successfully introduced many new products to the market
- Handle brand management activities including brand positioning, USPs, competitor analysis,
marketing strategy, sales forecasts, new products launching campaigns and promotions
- Devise and ensure the delivery of brand targets (KPIs) for each product including
profitability, market share, consumer satisfaction, and top of mind awareness
- Create annual sales targets and marketing plan for each product
- Determine the credit limits and terms of payments for all accounts
- Manage the P&L account by ensuring that expenditures are in-line with the budget
- Reporting to Managing Director
Line of Business : FMCG
Job Responsibilities :
❑ Supervise the sales executives and merchandisers teams
❑ Establish and maintain strong relationship with clients (Carrefour, Lulu, Spinneys,
Coops, K.M. Trading, Nesto, Madina, Sunrise, Talal…etc.)
❑ Follow up collections with sales executives
❑ Handle client problems, complains and suggestions
❑ Arrange the daily and weekly route plans for merchandisers
❑ Manage the delivery process to guarantee client satisfaction
❑ Expand the reachability of our products in the market
❑ Daily visits to the market to check product availability, displays, prices, and
competition activities
❑ Socialize with clients to strengthen the business relationship
❑ Execute a market research prior to launching new products (pricing, packaging,
product range, competitors, demand, familiarity of concept)
❑ Handle the marketing activities such as advertising, promotions, events, road shows,
sponsorships, and POS material
❑ Reporting to Sales Manager
Line of Business : Oil Field Supplies
Job Responsibilities :
❑ Establish and maintain strong contacts with contractors, consultants and buyers in the
industrial and oil field market
❑ Pre-qualify the company with key accounts, and develop the business with them
❑ Visit the sites with principals (43 agency) to explore project requirements prior to
tendering
❑ Handle the commercial part of tenders, and follow up with our technical department
to fulfil the technical part of the tender
the technical part
❑ Follow up with clients and principals until the completion of tender/contract
❑ Reporting to Sales Manager
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