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تم إلغاء حظر المستخدم بنجاح
Nohra Darazi, General Manager

Nohra Darazi

General Manager·Dirham Inv. Group

الإمارات العربية المتحدة

بكالوريوس, Finance Management - Marketing

الخبرة العملية

مجموع سنوات الخبرة: 23 سنوات, 1 أشهر

General Manager

أبريل 2025 - حتى الآن

Dirham Inv. Group

دبي، الإمارات العربية المتحدة

أبريل 2025 - حتى الآن

• Lead and oversee the Groups diversified business operations across luxury jewelry retail, premium and luxury car
rentals, and high-security private vault services for Ultra-High-Net-Worth Individuals (UHNWI) and VIP clients.
• Oversee the Finance Department for the entire Group, including budgeting, financial planning, cash flow
management, profitability analysis, cost optimization, financial controls, and performance reporting across all
business divisions.
• Lead and manage all marketing, branding, advertising, digital campaigns, and business development initiatives for
the Group and its subsidiaries, strengthening brand visibility, customer acquisition, and revenue growth.
• Manage the operations of the Groups private vault division, delivering bank-level security standards, governance,
confidentiality, and asset protection for elite clientele and corporate accounts.
• Supervise luxury vehicle rental operations, including fleet management, premium customer experience, operational
efficiency, and strategic partnerships within the UAE market.
• Oversee jewelry retail operations, including sales strategy, supplier relations, inventory management, showroom
performance, and luxury customer service excellence.
• Lead high-level VIP relationship management and personalized client services, building long-term trusted
partnerships with high-profile individuals, investors, and corporate stakeholders.
• Oversee procurement, vendor management, secure logistics coordination, and high-value asset handling
procedures across all business units & Recruit, lead, and develop multidisciplinary teams.

مجال الشركة:
الاستثمار والضمانات والصناديق المالية
الدور الوظيفي:
الإدارة

General Manager

يناير 2025 - حتى الآن

Dirham Inv. Group "Retail, Hospitality, Banking & Finance

دبي، الإمارات العربية المتحدة

يناير 2025 - حتى الآن

• Oversee full operations of a high-security private vault facility serving Ultra-High-Net-Worth Individuals (UHNWI),
VIP clients, and corporate accounts.
• Deliver bank-level security standards, compliance, and governance, ensuring maximum confidentiality, discretion,
and asset protection.
• Lead personalized, white-glove client relationship management, maintaining long-term trusted partnerships with
high-profile clientele.
• Direct security strategy, risk management, and operational controls in coordination with specialized security teams
and technology providers.
• Manage financial planning, budgeting, revenue growth, and cost optimization to ensure sustainable and scalable
business performance.
• Develop business growth strategies, premium service positioning, and market expansion initiatives within the UAE
and regional markets and Led marketing and business development strategies from A to Z.
• Oversee vendor management, secure logistics coordination, and high-value asset handling procedures.
• Lead and develop a specialized operations and security team, maintaining the highest standards of professionalism
and service excellence.

مجال الشركة:
الضيافة والسكن

Managing Director

نوفمبر 2019 - مارس 2025

Dreamland Aquapark & Resort

دبي، الإمارات العربية المتحدة

نوفمبر 2019 - مارس 2025

• Led end-to-end operations for a large-scale Park and Resort facilities, overseeing workforce management, financial planning, and service quality.
• Oversaw the entire operations of Restaurants, Retail Shops & Catering
• Managed supply chain logistics, procurement, and vendor negotiations to optimize costs and improve operational efficiency.
• Developed and implemented customer experience strategies, ensuring high service standards and guest satisfaction.
• Led Marketing Strategy from A to Z
• Oversaw Safety and compliance measures, ensuring adherence to local and international Regulations

مجال الشركة:
الترفيه
الدور الوظيفي:
إدارية

MANAGING DIRECTOR

نوفمبر 2019 - مارس 2025

Dreamland Aquapark & Resort & ARM Real Estate

دبي، الإمارات العربية المتحدة

نوفمبر 2019 - مارس 2025

• Directed end-to-end operations of a large-scale water park, resort, and real estate business, overseeing all
departments including hospitality, F&B, catering, retail, maintenance, guest services, and property management.
• Managed full resort overnight stay operations, including reservations, front office, housekeeping, room
maintenance, and guest relations, ensuring high service standards and customer satisfaction.
• Oversaw 5 restaurants and full catering operations, managing all Food & Beverage activities including Central
kitchen operations, staffing, inventory, supplier coordination, hygiene, and service quality.
• Successfully developed and launched the concept and operations of an in-house retail supermarket and a dedicated
swimming wear retail store within the resort.
• Supervised a workforce of approximately 250 employees across the park, resort, hospitality, catering, retail, and
real estate divisions.
• Led marketing and business development strategies from A to Z, increasing revenue through hospitality, F&B,
catering, retail, and customer engagement initiatives.
• Oversaw procurement, budgeting, vendor management, and cost control for hospitality, F&B, catering, and retail
operations.
• Managed ARM Real-estate Properties operations, overseeing residential and commercial property portfolios,
tenant relations, maintenance, and facility management.

مجال الشركة:
الترفيه

MANAGING DIRECTOR

نوفمبر 2019 - يناير 2025

Dreamland Aquapark & Resort & ARM Real

دبي، الإمارات العربية المتحدة

نوفمبر 2019 - يناير 2025

• Directed end-to-end operations of a large-scale water park, resort, and real estate business, overseeing all
departments including hospitality, F&B, catering, retail, maintenance, guest services, and property management.
• Managed full resort overnight stay operations, including reservations, front office, housekeeping, room
maintenance, and guest relations, ensuring high service standards and customer satisfaction.
• Oversaw 5 restaurants and full catering operations, managing all Food & Beverage activities including Central
kitchen operations, staffing, inventory, supplier coordination, hygiene, and service quality.
• Successfully developed and launched the concept and operations of an in-house retail supermarket and a dedicated
swimming wear retail store within the resort.
• Supervised a workforce of approximately 250 employees across the park, resort, hospitality, catering, retail, and
real estate divisions.
• Led marketing and business development strategies from A to Z, increasing revenue through hospitality, F&B,
catering, retail, and customer engagement initiatives.
• Oversaw procurement, budgeting, vendor management, and cost control for hospitality, F&B, catering, and retail
operations.
• Managed ARM Real-estate Properties operations, overseeing residential and commercial property portfolios,
tenant relations, maintenance, and facility management.

مجال الشركة:
الترفيه

General Manager

أغسطس 2014 - أغسطس 2019

Al Aman Regional

الكويت، الكويت

أغسطس 2014 - أغسطس 2019

·        Co-Founded & Managed entire business, overseeing finance, operations, marketing, Sales
·        Oversaw operations of 8 Italian Restaurants “ Spazzio & Manuel Caffe “
·        Oversaw 12 Retail Shops & 80 Point of Sales
·        Managed FMCG distribution to all Hypermarkets & Horeca with Italian Premium Brands ( Manuel Caffe, Dolomia, Bertagni & Roncadin )
·        Led Financial planning, budgeting & cost control to ensure sustainable business Growth .
·        Managed business development efforts, securing new partnerships, expanding market reach, and driving profitability
·        Developed and executed marketing and sales strategies, increasing brand visibility and revenue.
·         Implemented supply chain and logistics optimizations, improving cost-effectiveness and customer satisfaction.
·         Led and Mentored teams across multiple business functions, Fostering a High-Performance Culture.
·         Led Marketing Strategy from A to Z

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
إدارية

GENERAL MANAGER

يناير 2014 - ديسمبر 2018

Al Aman Regional Trading & Contracting

الكويت، الكويت

يناير 2014 - ديسمبر 2018

• Founded and built the company from the ground up, leading the complete setup and operations of the F&B, FMCG, retail,
and distribution business across the UAE and GCC region.
• Established and managed 8 Fine Dining restaurant branches under Spazzio Caffe and Manuel Caffe, overseeing concept
development, central kitchen setup, procurement, staffing, operations, food quality, customer service, and profitability.
• Oversaw and managed 12 retail shops, handling daily operations, merchandising, inventory management, sales
performance, customer experience, staffing, and retail business development.
• Developed and managed full FMCG operations from A to Z, supplying over 80 points of sales including hypermarkets,
hotels, restaurants, cafés, and catering companies across the GCC market.
• Introduced and secured exclusive partnerships with premium international Italian brands including Manuel Caffe,
Dolomia, Roncadin, and Bertagni, leading market expansion and brand positioning across the GCC.
• Built and operated the entire supply chain and distribution network including importing, warehousing, logistics,
procurement, inventory control, vendor negotiations, and delivery operations to retail, hypermarkets, and HoReCa
clients.
• Led all Food & Beverage operations including menu engineering, food costing, kitchen operations, purchasing, pricing
strategies, quality control, and operational performance across restaurants and catering divisions.
• Managed key commercial relationships with franchises, distributors, hypermarkets, hotels, restaurants, and catering
companies while overseeing contracts, billing, collections, and account management.
• Supervised and managed a workforce of over 100 employees across restaurants, retail shops, central kitchen, FMCG
distribution, logistics, and administration while leading financial planning, budgeting, cost control, and profitability
strategies.

مجال الشركة:
المطاعم وخدمات الطعام

GENERAL MANAGER

يناير 2014 - ديسمبر 2018

Al Aman Regional Trading & Contracting " F&B , FMCG , Retail

الكويت، الكويت

يناير 2014 - ديسمبر 2018

• Founded and built the company from the ground up, leading the complete setup and operations of the F&B, FMCG, retail,
and distribution business across the UAE and GCC region.
• Established and managed 8 Fine Dining restaurant branches under Spazzio Caffe and Manuel Caffe, overseeing concept
development, central kitchen setup, procurement, staffing, operations, food quality, customer service, and profitability.
• Oversaw and managed 12 retail shops, handling daily operations, merchandising, inventory management, sales
performance, customer experience, staffing, and retail business development.
• Developed and managed full FMCG operations from A to Z, supplying over 80 points of sales including hypermarkets,
hotels, restaurants, cafés, and catering companies across the GCC market.
• Introduced and secured exclusive partnerships with premium international Italian brands including Manuel Caffe,
Dolomia, Roncadin, and Bertagni, leading market expansion and brand positioning across the GCC.
• Built and operated the entire supply chain and distribution network including importing, warehousing, logistics,
procurement, inventory control, vendor negotiations, and delivery operations to retail, hypermarkets, and HoReCa
clients.
• Led all Food & Beverage operations including menu engineering, food costing, kitchen operations, purchasing, pricing
strategies, quality control, and operational performance across restaurants and catering divisions.
• Managed key commercial relationships with franchises, distributors, hypermarkets, hotels, restaurants, and catering
companies while overseeing contracts, billing, collections, and account management.
• Supervised and managed a workforce of over 100 employees across restaurants, retail shops, central kitchen, FMCG
distribution, logistics, and administration while leading financial planning, budgeting, cost control, and profitability
strategies.

مجال الشركة:
المطاعم وخدمات الطعام

Country Financial Controller

يناير 2008 - يوليو 2014

Expeditors International

جدة، المملكة العربية السعودية

يناير 2008 - يوليو 2014

Finance Department - Expeditors International (Kuwait Branch Financial Controller, Bahrain Branch-Financial Controller, KSA Country Accountant )
Reference : Vice President

o Providing Financial Information o Follow up with Accounts Receivables o Retention Calls with Clients o Evaluation of Profit & Loss on a monthly Basis o Cost Controller o Conduct Sales from Start to Finish o Analyzing Competitors and Market Trends o Marketing Consultant o Monitoring Cash Flows o Reconciling both Accounts Payables & Receivables o Researching and Reporting on Factors influencing Business Performance o Conducting reviews and evaluations for Cost-reduction opportunities o Managing a companys financial Accounting, monitoring and reporting systems o Liaising with external auditors to ensure annual monitoring is carried out o Developing External Relationships with appropriate Contacts e.g. Lawyers, Auditors, Bankers, Statutory Organizations o Handling All Legal Cases o Handling all Personal Afairs. o Producing Accurate Financial reports to specific deadlines. o Managing Budgets o Supervising Accounting Staf o Compliance on Internal Control, Company rules and regulations o Reporting to District Manager, Regional Financial Controller, and Regional Vice President.

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد

FINANCIAL CONTROLLER

يناير 2008 - يناير 2014

Expeditors International KSA,

جدة، المملكة العربية السعودية

يناير 2008 - يناير 2014

• Oversaw financial reporting, internal controls, and cash flow management for multiple business units.
• Led cost-reduction initiatives, optimizing financial efficiency and business profitability.
• Managed relationships with banks, auditors, and external stakeholders.
• Conducted financial risk assessments and implemented mitigation strategies.
• Supervised and mentored finance teams to ensure operational excellence.

مجال الشركة:
الشحن
الدور الوظيفي:
المحاسبة والتدقيق

FINANCIAL CONTROLLER

يناير 2008 - يناير 2014

Expeditors International

جدة، المملكة العربية السعودية

يناير 2008 - يناير 2014

• Oversaw financial reporting, internal controls, and cash flow management for multiple business units.
• Led cost-reduction initiatives, optimizing financial efficiency and business profitability.
• Managed relationships with banks, auditors, and external stakeholders.
• Conducted financial risk assessments and implemented mitigation strategies.
• Supervised and mentored finance teams to ensure operational excellence.

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد

Accountant

مارس 2006 - ديسمبر 2007

INTEGRO

بيروت، لبنان

مارس 2006 - ديسمبر 2007

(Branch of Integro france)

مجال الشركة:
الاستشارات الهندسية العامة

ACCOUNTANT

مارس 2003 - ديسمبر 2007

Integro Middle East

Paris، فرنسا

مارس 2003 - ديسمبر 2007

• Performed accounting and data entry functions for Integro Middle East (Lebanon branch of Integro France), ensuring
accurate recording of financial transactions and bookkeeping
• Liaised with the France headquarters for accounting documentation, reporting, and reconciliation of financial records
between the branch and head office.

مجال الشركة:
الاستشارات الهندسية العامة

Owner

يونيو 2006 - يوليو 2007

cafe and

بيروت، لبنان

يونيو 2006 - يوليو 2007

مجال الشركة:
المطاعم وخدمات الطعام

Sales man

يناير 2004 - يناير 2005

Atamian

بيروت، لبنان

يناير 2004 - يناير 2005

Achrafieh & in

مجال الشركة:
الساعات والسلع الفاخرة

التعليم

Université Saint Espri

فبراير 2024

فبراير 2024

بكالوريوس، Finance Management - Marketing

لبنان

المعدل التراكمي (نسبة مئوية): 83%

المعدل التراكمي (نسبة مئوية): 83%

Business and Finance

Lebanese University

يناير 2024

يناير 2024

الثانوية العامة أو ما يعادلها، Business Management

لبنان

College Mont La Salle, Ain Saade Lebanon Lebanese Baccalaureate part II (2002)

Université Saint Esprit Kaslik

يناير 2007

يناير 2007

بكالوريوس، Bachelor's Degree in finance

لبنان

المعدل التراكمي (نسبة مئوية): 83%

المعدل التراكمي (نسبة مئوية): 83%

Business & Finance

Université Saint Esprit Kaslik

يناير 2007

يناير 2007

بكالوريوس، Administration And Finance

لبنان

Université Saint Esprit Kaslik

يناير 2007

يناير 2007

بكالوريوس، Administration And Business Administration

لبنان

Lebanese University

يناير 2003

يناير 2003

بكالوريوس، Bachelor's in business

لبنان

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

College

يناير 2002

يناير 2002

الثانوية العامة أو ما يعادلها، Lebanese Baccalaureate part II (life sciences)

لبنان

المعدل التراكمي (نسبة مئوية): 83%

المعدل التراكمي (نسبة مئوية): 83%

College Mont La Salle

يناير 2002

يناير 2002

الثانوية العامة أو ما يعادلها، Accounting And Business Sciences

لبنان

College Mont La Salle

يناير 2002

يناير 2002

الثانوية العامة أو ما يعادلها، Administration And Finance

لبنان

Skills

Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert
Financials
Expert
Financials
Expert
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FOOD AND BEVERAGE MANAGEMENT
Intermediate
FOOD AND BEVERAGE MANAGEMENT
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
ACCOUNTING
Expert
ACCOUNTING
Expert
FINANCIAL ACCOUNTING
Expert
FINANCIAL ACCOUNTING
Expert
INTERNAL CONTROLS
Expert
INTERNAL CONTROLS
Expert
CASH FLOWS
Expert
CASH FLOWS
Expert
RECEIVABLES
Expert
RECEIVABLES
Expert
SANITATION
Expert
SANITATION
Expert
ERGONOMICS
Expert
ERGONOMICS
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
SCHEDULING
Expert
SCHEDULING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
ACCOUNTS PAYABLE
Expert
ACCOUNTS PAYABLE
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BASIC
Expert
BASIC
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CARPENTRY
Expert
CARPENTRY
Expert
CASH FLOW
Expert
CASH FLOW
Expert
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert
Financials
Expert
Financials
Expert
BUSINESS PROCESS MANAGEMENT
Intermediate
BUSINESS PROCESS MANAGEMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL STRATEGY
Intermediate
FINANCIAL STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الفرنسية

متمرّس

التدريب و الشهادات

الشهادات
Bachelors Degree
USEK
Jan 2004

التدريب
Expeditors Sales Certificate Level 1
Expeditors Int'l
Jan 2009

الهوايات والاهتمامات

Swimming