INSIGHTS ANALYST
AIMIA
Total years of experience :11 years, 10 Months
Works for a client based out of Riyadh, Saudi Arabia - a leading Telecom Company. Only Resource for Analysis and Reporting for their Loyalty Product - One of the best program in Kingdom.
Collecting, collating and carrying out complex data analysis in support of management & customer requests
Generation and Maintenance of Daily, Weekly, and Monthly Reports and Dashboards, outlining various aspects of loyalty program, such as Customer Acquisition, Earn and Burn Activity, Burn Partners Performance, etc.
Analyzing Product Usage, Redemption Behaviour, ARPU, Incremental Revenue, Cross-Partner Earn and Burn, Churn.
Member of Marketing Effectiveness team/ Campaign Management Team based out from Bangalore, India.
Multiple stake holders involved for each campaign with partners based out of US. Requirement Gathering and final Delivery of Eligible Customers using CRM Tools
Travelled to London, to support CST Team and to KT new Joiners in Client Team. Was appreciated for exemplary performance by Clients and my Managers.
Responsible for driving and implementing improvement projects within the team to reduce cycle times and improve efficiency through automation.
Automated multi batch (trigger) campaigns in Unica across channel. Completed a Kaizen project saving up to 90% of time Consumption.
Responsible for managing, scheduling and looking for timely delivery of BEB's from entire team of 20 Members.
QC of campaigns, BEB's, Reports and driving best practices within the team to ensure accuracy standards are maintained.
It is always challenging to be a part of start-up.
Was involved in end to end operations of the company including training to clients on the Product. Dealt with multiple technologies, concentrating mainly on PHP using the cakePHP framework
Currently working as TRAINEE SOFTWARE ENGINEER in SPAN Infotech, Bangalore, CMMIE level-5 company from July 2012 in JAVA technology.
Technical Skills
JAVA (Complete core java and advanced java (web application) along with frameworks like STRUTS2.0, SPRING, JSF with the help of Eclipse IDE)
C, C++, Data Structures.
Operating System, Information Storage Management System.
Completed Bachelor of Engineering in computer science