marketing specialist
Amwaj jewellery owned by Ali & sons holding
Total des années d'expérience :8 years, 1 Mois
• Overseeing and developing marketing offline and online campaigns and strategies to promote new products
• Conducting research and analyzing data to identify and define audiences
Promotional activities
• Writing and proofreading marketing copy for both online and print campaigns
• Maintaining and operating Amwaj jewellery and Ruwaya jewellery websites and looking at data analytics
• Running social media channels (e.g. Twitter, Facebook and Instagram) to enhance audience engagement and managing campaigns.
• Updating databases and using a customer relationship management (CRM) system
• Organizing and attending events such as conferences, seminars, receptions and exhibitions
• Liaising with designers and printers and organizing photo shoots
Monitoring performance
• Evaluating and reviewing marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• Tracking marketing performance and return on investment and prepare weekly or monthly reports for management
• Monitoring and reporting on competitor activity
• Leading external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• Overseeing and managing the marketing budget.
Graphical activities
• Designing monthly newsletter featuring latest updates
• Designing marketing materials e.g. brochures, look books, backdrop, signboards, and coffee book
• Producing creative content, including videos and blog posts
• Arranging the effective distribution of marketing materials
Develop a marketing plan and partnership strategy for the market of each F&B brand that ensures attainment of company profitability and increases each brand awareness.
• Develop and implement an integrated F&B brand image and message throughout all markets, and promotional efforts.
• Coordinate social media with relevant parties.
• Managing the production of marketing materials including, posters, flyers, menu, newsletter, and arranging the effective distribution of materials.
• Set yearly/monthly calendar for all brands for all online social media campaigns and responsible for posts of all collaterals.
• Develop digital and traditional marketing campaigns across multiple platforms spearhead efforts to increase brand visibility and drive traffic.
• Analyze campaigns and translate qualitative data into recommendations and plans for revising the Social Media campaigns.
Design digital media campaigns aligned with business goals
• Manage marketing campaigns across multiple fields such as: medical (belonging to one of the best medical centers in UAE), media, travel & tourism, luxury furniture, retail and more.
• Owning and maintaining site analytics, metrics, and campaign reporting.
• In depth knowledge of SEO and adwords programs
• Coordinate the creation of digital content (e.g. website, blogs)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Suggest and implement direct marketing methods to increase profitability.
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, and optimize
Foreign Commercial Service
* Designed and developed the innovative DIY B2B digital platform that connects American companies to other American and international exhibitors
at 2017 US Commercial Service (USCS)-certified trade shows taking place in the GCC.
• Designed and developed mobile application named Discover America in the UAE, a public-private partnership conceived and inspired by the U.S. Commercial Service, the US Government’s front-line trade promotion agency. This app serves as a quick and convenient way for those interested to attend and learn more about specific events taking place during the month of October and beyond in the UAE
• Managed the approvals application process to publish the Discover America in the UAE mobile application for use on Apple and Android products
• Developed the website of Discover America in Kuwait and Bahrain, designed to showcase the best in American innovation, wellness, and sustainability by leading U.S. companies and U.S. local representatives to the UAE market
• Created Office Literature page
• Worked on the Salesforce as a data entry clerk
Designed a database for the company from scratch
* Generated different kind of reports based on the database
* Maintained, managed and repaired laptops and mobile phones
* Responsible for Administrative / secretarial work (word processing; audio and
copy typing; letter writing; dealing with telephone and email enquiries;
creating and maintaining filing systems, creating agendas)
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