نور شامي

• Developed and executed digital marketing strategies supporting patient acquisition and service
growth
• Managed website, SEO, and content strategy, improving organic visibility and user engagement
• Built and optimized content on Al-Ahli blog, social media, and Health avenue podcast utilizing
high-quality storytelling to reflect organizational values.
• Coordinated partnerships with key organizations including QNB and Al Jazeera, enhancing brand
visibility and outreach
• Managed social media for Hemya, increasing engagement as well as increasing subscriptions by
100%.
• Utilize AI-driven analytics and data insights to track campaign performance, and optimizing them for
ultimate user engagement and conversion.

• Managed product onboarding and listings on delivery platforms, including Toters Lebanon
• Maintained website operations, including uploads, pricing, and data accuracy
• Created promotional content improving product visibility and engagement
• Implemented SEO and GEO strategies increasing local search performance
• Optimized listings to improve conversion rates across digital channels
• Coordinated inventory and product updates across multiple platforms

• Led integrated marketing campaigns driving membership growth and revenue generation
• Supported two new location launches (04 mall in the Pearl and centro mall in Lusail), contributing to
expansion and market positioning
• Managed multi-channel campaigns including digital, PR, and paid media to increase lead generation
and retention
• Negotiated and managed commercial partnerships with organizations such as QatarEnergy, Qatar
Museums, Calo, and Oakberry.
• Led influencer campaigns and high-profile activations including UFC champions like Islam
Makhachev.
• Conducted performance analysis to optimize ROI and campaign effectiveness

• Developed digital marketing strategy for West Bay Beach (WBB) project, increasing destination
visibility
• Managed paid campaigns on Instagram and Google, improving reach and engagement
• Created structured content calendars for 3-month campaign planning and execution
• Increased Instagram followers by 220% and engagement by 400% through targeted strategies
• Produced campaign proposals including budgeting, timelines, and vendor coordination
• Collaborated with creative teams and partner companies to transform West Bay Beach into a
multi-experience lifestyle destination, enhancing brand awareness and public engagement

 Conducted market research to identify the needs of target customers while creating content
that caters to that.
 Created promotional videos using upcoming trends in music and dance in order to further
increase engagement and enrollee count.
 Lead event operations including vendor sourcing & selection, event communications, on-site
coordination, and preparations from the different departments.
 Wrote content in Arabic for social media accounts as well as recording voiceover to be
played in upcoming national performances.
 Assisted sales department in answering any inquiries in both Arabic and French.
 Set shoots with media outlets in order to further promote classes including Al Jazeera News
and Qatar TV.
 Collaborated with local influencers in order to increase the digital reach of academy.

• Developed annual marketing calendars for national and international campaigns
• Grew social media platforms (Instagram, TikTok, YouTube) driving student acquisition
• Created trend-driven content increasing engagement and enrollments
• Secured partnerships with Levis, NYX, Beesline, and Childrens Cancer Center
• Built influencer collaborations to expand audience reach
• Maintained engagement during COVID-19 through an adapted digital strategy
• Contributed to high-profile cultural and entertainment projects including Expo 2020 Dubai and
Riyadh Season 2021