Nour Eldine Warrar

1. **Channel Strategy Development:**
• Develop and implement sales strategies across modern trade, traditional trade, discount channels, and drugstores to achieve national sales targets.
• Customize channel strategies to maximize reach and effectiveness in each trade segment.
2. **Team Leadership & Development:**
• Lead, mentor, and manage a nationwide sales team, setting clear objectives and providing ongoing training and development.
• Foster a high-performance culture focused on accountability and results.
3. **Customer Relationship Management:**
• Build and maintain strong relationships with key accounts in each channel, including major retail chains, wholesalers, and pharmacy networks.
• Negotiate terms, contracts, and promotional activities to optimize sales and profitability.
4. **Sales Performance & Reporting:**
• Monitor and analyze sales performance across all channels, identifying trends, opportunities, and areas for improvement.
• Prepare regular sales forecasts, reports, and presentations for senior management.
5. **Product & Category Management:**
• Oversee product launches and ensure optimal product placement, visibility, and promotions in all channels.
• Collaborate with marketing and supply chain teams to manage inventory levels, ensuring consistent product availability.
6. **Market Analysis & Competitor Monitoring:**
• Conduct market research to understand consumer behavior, market trends, and competitive activity in the cosmetics, personal care, and baby care categories.
• Use insights to adjust sales strategies and tactics in real-time.
7. **Budget Management:**
• Develop and manage the national sales budget, ensuring effective allocation of resources across all channels.
• Monitor expenses and ensure they are in line with financial goals.
8. **Regulatory Compliance:**
• Ensure all sales activities comply with local regulations, particularly in the drugstore channel where products may require special handling.
9. **Promotions & Merchandising:**
• Plan and execute promotional campaigns and merchandising strategies tailored to each channel to drive sales and enhance brand visibility.
10. **Cross-Functional Collaboration:**
• Work closely with the marketing, finance, supply chain, and R&D teams to align sales strategies with overall business objectives.

1. **Channel Strategy & Execution:**
• Develop and execute comprehensive sales strategies across COMBO channels, to maximize sales of both food products (like rice and confectionery) and non-food products (like Colgate Palmolive).
2. **Account Management & Relationship Building:**
• Manage relationships with key accounts across all channels, negotiating terms and promotions to optimize product placement and sales.
• Develop and maintain strong partnerships with retail chains, wholesalers, and drugstore networks.
3. **Sales Target Achievement:**
• Drive sales growth by setting and achieving targets across all channels, ensuring alignment with overall business objectives.
• Monitor sales performance and adjust strategies as needed to meet or exceed targets.
4. **Team Leadership & Development:**
• Lead and develop a team of sales professionals, providing guidance and support to achieve channel-specific goals.
• Implement training programs to enhance team skills in sales techniques, product knowledge, and customer relationship management.
5. **Market Analysis & Insights:**
• Conduct regular market analysis to identify trends, opportunities, and competitive activity in both food and non-food categories.
• Use insights to refine channel strategies and make data-driven decisions.
6. **Product & Category Management:**
• Oversee the distribution, placement, and promotion of products within each channel, ensuring optimal visibility and availability.
• Work closely with marketing and supply chain teams to manage product launches, stock levels, and promotional activities.
7. **Promotions & Merchandising:**
• Plan and execute tailored promotional campaigns and merchandising strategies for each channel to enhance product visibility and drive sales.
• Collaborate with retailers to implement in-store displays and promotional activities.
8. **Cross-Functional Collaboration:**
• Work closely with internal teams, including marketing, finance, supply chain, to ensure alignment of channel strategies with broader business goals.
• Provide feedback and insights to support product development and marketing initiatives.

1. **Sales Strategy Development:**
• Develop and implement sales strategies to drive growth in various channels, including modern trade, traditional trade, and wholesale for food products.
• Set and achieve sales targets, ensuring alignment with overall business objectives.
2. **Trade Marketing Strategy & Execution:**
• Design and execute trade marketing programs, including promotions, in-store displays, and merchandising strategies to enhance brand visibility and drive sales.
• Collaborate with marketing and sales teams to align trade marketing initiatives with brand goals and consumer demand.
3. **Channel Management:**
• Manage and optimize performance across different sales channels, ensuring effective distribution and product placement.
• Build and maintain strong relationships with key retail and distribution partners.
4. **Market Analysis & Consumer Insights:**
• Conduct market research to identify consumer trends, competitor activity, and market opportunities in the food product category.
• Utilize insights to refine sales and trade marketing strategies, ensuring relevance and effectiveness.
5. **Promotional Campaigns:**
• Plan and execute promotional campaigns tailored to specific channels and customer segments, aimed at boosting product sales and market share.
• Evaluate the effectiveness of promotions and adjust strategies as needed to maximize ROI.
6. **Sales Team Leadership:**
• Lead, coach, and develop a high-performing sales team, setting clear goals and providing ongoing support and training.
• Foster a collaborative and results-driven culture focused on achieving sales and trade marketing objectives.
7. **Budget Management:**
• Develop and manage the sales and trade marketing budget, ensuring efficient allocation of resources to achieve business goals.
• Monitor expenses and ensure activities stay within budget while maximizing impact.
8. **New Product Launches:**
• Oversee the introduction of new food products into the market, coordinating with cross- functional teams to ensure successful launches.
• Develop trade marketing materials and in-store activation plans to support new product launches.
9. **Retailer Negotiations & Relationship Management:**
• Negotiate terms and promotional activities with key retailers to ensure optimal product positioning and sales growth.
• Maintain strong relationships with retail partners to secure prime shelf space and promotional support.
10. **Performance Tracking & Reporting:**
• Monitor and analyze sales performance, providing regular reports and insights to senior management.
• Adjust sales and trade marketing strategies based on performance data and market feedback.

1. **Strategy Implementation:**
• Oversee the implementation of Samsung's Retail Empowering Strategy (RES) across the Saudi Arabian market, ensuring alignment with the global strategic objectives.
• Collaborate with the Saudi Arabia agent to ensure consistent execution of Samsung's retail initiatives and brand standards.
2. **Supervision & Coordination:**
• Supervise and guide the Saudi Arabia agent in executing retail operations, product placement, and promotional activities according to Samsung's guidelines.
• Monitor the agent's performance, providing feedback and support to ensure they meet Samsung's retail and brand objectives.
3. **Brand Compliance & Standards:**
• Ensure that all retail activities conducted by the Saudi Arabia agent comply with Samsung's brand guidelines and quality standards.
• Conduct regular audits and assessments to maintain brand consistency and excellence across all retail touchpoints.
4. **Training & Development:**
• Facilitate training programs for the Saudi Arabia agent's retail & wholesale staff, focusing on Samsung's products, customer service excellence, and the principles of the Retail Empowering Strategy.
• Provide ongoing support and resources to enhance the agent's capability in representing Samsung's brand effectively.
5. **Market Insights & Reporting:**
• Gather market insights and consumer feedback from the Saudi Arabian market to inform Samsung's retail strategies and product development.
• Prepare regular reports on the agent's performance, market trends, and retail operations, providing actionable insights to Samsung's regional headquarters.
6. **Cross-Functional Collaboration:**
• Work closely with Samsung's regional and global teams to ensure the Retail Empowering Strategy is adapted to the local market while maintaining global standards.
• Coordinate with marketing, product, and supply chain teams to support the agent in executing successful retail campaigns and product launches.
7. **Retail Excellence & Best Practices:**
• Promote best practices in retail operations and customer engagement within the Saudi Arabian market, aligned with Samsung's global retail strategy.
• Encourage the adoption of innovative retail technologies and solutions to enhance the customer experience and operational efficiency.
8. **Performance Monitoring & Improvement:**
• Track the effectiveness of the Retail Empowering Strategy as implemented by the Saudi Arabia agent, identifying areas for improvement and making necessary adjustments.
• Set performance benchmarks and KPIs for the agent, ensuring continuous improvement in retail operations and customer satisfaction.

Modern Trade Division Manager 04/2004 to 08/2006
SONY Electronics, Al Faisaliyah Group - Riyadh,
1. **Strategic Division Management:**
• Lead the modern trade division for SONY's consumer electronics, overseeing sales and operations across major retail chains in Saudi Arabia.
• Develop and implement sales strategies to maximize market share and revenue growth within the modern trade channel.
2. **Retail Partnership Management:**
• Establish and maintain strong relationships with key retail partners, negotiating contracts, and securing prime shelf space for SONY products.
• Work closely with retail partners to plan and execute joint marketing and promotional activities.
3. **Sales Performance Monitoring:**
• Track and analyze sales performance across the modern trade division, identifying trends, challenges, and opportunities for growth.
• Prepare regular reports for senior management, outlining division performance, market insights, and recommended actions.
4. **Team Development & Leadership:**
• Lead and mentor a team of sales supervisors and representatives, fostering a high-performance culture focused on achieving sales objectives.
• Provide ongoing training and development opportunities to enhance team skills and product knowledge.
5. **Market Analysis & Strategy Refinement:**
• Conduct market analysis to stay ahead of competitor activities and consumer trends, adjusting sales strategies accordingly.
• Collaborate with marketing and product teams to ensure alignment between sales strategies and product offerings.

Sales Supervisor 4/2001 To 3/2004
SONY Electronics, Al Faisaliyah Group - Khobar,

1. **Team Leadership & Training:**
• Supervise a team of sales representatives, providing training and guidance to improve product knowledge and sales techniques.
• Monitor individual and team performance, setting targets and providing feedback to ensure sales goals are met.
2. **Sales Strategy Execution:**
• Implement sales strategies and promotions in collaboration with the department sales manager to drive product sales across customers.
• Coordinate with customers to optimize product displays and in-store marketing efforts.
3. **Inventory & Stock Management:**
• Oversee inventory levels at retail outlets, ensuring timely replenishment of stock and minimizing stockouts.
• Collaborate with the logistics team to manage product distribution and stock allocation.

Sales Representative 10/1997 to 03/2001
SONY Electronics, Al Faisaliyah Group - Jeddah,

1. **Sales & Customer Engagement:**
• Actively engage with customers in retail & Wholesale, presenting SONY's consumer electronics products, explaining features, and addressing inquiries.
• Achieve monthly sales targets by effectively promoting and selling SONY products customers.

2. **Product Knowledge & Demonstration:**
• Develop extensive knowledge of SONY's product range, including TVs, audio systems, and cameras.
• Conduct product demonstrations to showcase features and benefits, leading to increased sales and customer satisfaction.
3. **Relationship Building:**
• Build and maintain strong relationships with retail and wholesalers store staff & management to secure favorable product placement and support.
• Provide feedback on customer preferences and market trends to the sales team.