Nour Eldine Warrar

• Lead national sales operations for powder and liquid detergent portfolio across Modern Trade, Traditional Trade,
Van Sales, E-commerce and HORECA channels throughout Saudi Arabia.
• Manage the nationwide sales and distribution network through two distributor partners, ATS and AITC, directing
execution and performance across all channels.
• Develop and execute commercial strategies to grow market share, numeric distribution, coverage, and retail
penetration nationwide.
• Direct a national sales team, tailoring channel-specific strategies to align with brand positioning.
• Build full-year promotion calendars and optimize sell-out performance with key retail accounts including Panda,
Othaim, Lulu, and Carrefour.
• Manage nationwide pricing strategy and lead trade marketing programs covering in-store visibility,
merchandising, and promotional execution.
• Partner cross-functionally with marketing, supply chain, and finance teams to support go-to-market plans and
new product launches.
• Own sales forecasting, target setting, and business performance reviews to deliver against company revenue
objectives.
• Identify and pursue expansion opportunities across new channels, regional markets, and strategic retail
partnerships.
• Monitor market trends, competitor activity, and pricing to inform data-driven commercial decisions.

● Designed and implemented multi-channel sales strategies spanning Modern Trade, Traditional Trade, Discount, E-Commerce and Drug Store channels.
● Led a nationwide sales team, coaching managers and representatives to achieve ambitious revenue targets.
● Managed key account relationships and negotiated commercial terms with major retailers and pharmacy chains.
● Tracked sales KPIs and product availability, driving cross-functional execution to close performance gaps.

• Managed combo channel sales across food (rice, canned food & confectionery) and non-food (Colgate-Palmolive)
categories.
• Built and strengthened retail and distribution partnerships, driving growth through targeted promotions and in
store execution.
• Conducted competitive analysis and adapted sales strategy in response to shifting market conditions.

• Developed and executed trade marketing strategies supporting canned food product sales across all channels.
• Led market-entry campaigns and new product launches with merchandising and in-store visibility programs.
• Built and led high-performing sales teams focused on volume growth, brand visibility, and customer engagement.

• Managed key power retailer accounts, including Extra Electronics and major hypermarkets, alongside General
Trade (GT) customers, through the local distributor, United Matbouli Group.
• Supervised Samsungs Saudi retail operations across all channels via the distributor network.
• Implemented Samsungs Retail Empowering Strategy (RES) across retail touchpoints.
• Ensured compliance with brand standards across all retail channels.
• Conducted staff training and store audits to drive sales performance.

• Led the modern trade division and managed national retail partnerships.
• Negotiated key account terms and coordinated joint marketing campaigns.
• Oversaw performance reporting and field sales operations.